有內味兒！今年最火爆的“年貨”竟然是螺螄粉……
牛年春節將至，無論回到家鄉還是就地過年，熱熱鬧鬧地置辦年貨都是每個思鄉之人追尋年味的重頭戲。“這可能是近年來我們活動半徑最小的春節”，網友的調侃背後，年貨新趨勢正悄然興起。天貓淘寶數據顯示，“年貨節”開啓首日，乾果、糖果、糕點仍是中國家庭首選的“年貨三件套”。
但由於就地過年的號召，螺螄粉、自熱火鍋等一人食餐品則成爲年貨節首日增長最快的年貨品類，增幅達15倍。嗯，感覺今年過年，有內味兒了……
Stinky Luosifen, or river snail rice noodles, became the most popular Chinese New Year's snack this year on e-commerce platforms, as Chinese people prepare for a stay-at-home holiday due to the COVID-19 pandemic.
螺螄粉成爲今年電商平臺上最受歡迎的中國新年小吃，這是因爲新冠疫情下，中國人準備在家過節。
On the traditionAl Laba Festival, which fell on January 20, Chinese e-commerce platforms kicked off a one-month-long "2021 Online Chinese New Year's Goods Festival" for the convenience of people across the country that can now easily buy some seasonal specials.
1月20日是傳統臘八節，這一天中國電商平臺拉開了爲期一個月的“2021年網上年貨節”的序幕，以方便全國人民輕鬆買到一些應季特產。
Traditionally, dried fruits, sweets, and pastries are a must-buy "three-piece set" snacks for the Chinese New Year. But this year, new competitors are taking over.
傳統上，乾果、糖果和糕點是過年必買的“三件套”小吃。但今年，新的競爭對手出現了。
比自熱火鍋更火爆的，是螺螄粉的崛起。疫情期間螺螄粉可以說是爆火出圈，就連老外都嗦粉嗦得上頭了。
天貓淘寶數據顯示，與去年相比，今年螺螄粉的成交額增長1500%，購買螺螄粉的人數同比增長近900%，其中，90後特別是95後成爲購買螺螄粉最多的人羣。
According to data from Tmall and Taobao, both e-commerce platforms under Alibaba, the turnover of Luosifen on the first day of the online festival was 15 times bigger than last year, with the number of buyers growing nine times year-on-year. The largest group of buyers was the post-90s generation.
阿里巴巴旗下電商平臺天貓和淘寶的數據顯示，網購節首日螺螄粉的成交量是去年的15倍，買家數量同比增長9倍。最大的買家羣體是90後。
Self-heating hot pots rank only second to Luosifen on the most popular goods list by Tmall and Taobao.
在天貓和淘寶最暢銷商品排行榜上，自熱火鍋僅次於螺螄粉。
除了方便速食類餐品，火鍋及周邊商品也表現出了強勁的增長趨勢。
數據顯示，今年火鍋底料成交額同比增長540%，電磁爐成交額增長240%。
此外，年貨節首日成交額增長較快的品類還包括口罩、醫美產品、遊戲、老乾媽等。作爲疫情期間的熱門商品，宅經濟對於2021年春節的影響仍不容小覷。
Besides, the turnovers of hot pot soup base and induction cookers increased by 540 percent and 240 percent, respectively, year-on-year. Other popular goods include facial masks, medical beauty products, and games.
此外，火鍋底料和電磁爐的銷售額分別同比增長540%和240%。其他熱銷商品包括面膜、醫療美容產品和遊戲。
快過年了，你都下單了什麼年貨呢？
