關於商務英語對話範文
商務英語是特指人們在開展國際商務相關工作中會涉及到的英語知識。本站小編整理了關於商務英語對話範文，歡迎閱讀!
金: As for the selection of business media, would you like to share some thoughts with us?
對於商業媒體的選擇方面.您能和我分享一下您的想法嗎?
林: Well, the key is that advertisers must study the audience they wish to reach before buying any media, whether at home or aboard.
哦.關鍵在於廣告主在購買媒體.無論是國內還是國外的之前.必須研究他們的目標受衆.
金: Say, we plan to use newspaper to advertise our products. Any suggestions?
比如說.我們打算用報紙來宣傳我們的產品.您有什麼號的建議嗎?
林: To get the most from the advertising budget, you must know the characteristics of a newspaper`s readership: the median age, sex, occupation, income, educational level, and buying habits of the typical reader.
爲了更好地利用廣告預算.你必須瞭解報紙讀者的特徵:典型讀者的平均年齡.性別.職業.收入.教育水平和購買習慣.
金: Compared with other media, any advantages for newspaper?
相對於其他的媒體.報紙有什麼優勢呢?
林: Studies show that newspaper ads rank highest in credibility; TV commercials are a distant second.
研究表明.在可信度方面.報紙廣告名列第一.電視廣告屈居第二.而且差距不小.
金: Newspaper must have their shortcomings.
那報紙一定有它的缺點吧?
林: Definitely. Newspapers also have disadvantages: lack of audience selectivity, short lifespan, poor production quality, heavy advertising competition, potentially poor ad placement, and overlapping circulation.
當然.報紙也有缺點.如對受衆而言缺乏選擇性.壽命短.印刷質量差.廣告競爭激烈.廣告發布的位置可能不好.發行重疊等.
金: Then what about magazines?
那麼雜誌呢?
林: Magazines offer distinct advantages. They are the most selective of all mass media and are flexible in both readership and advertising. Unsurpassed color, excellent reproduction quality, authority and credibility, long shelf life, so many advantages. Of c
雜誌具有明顯的優勢.在所有的大衆媒體中.它的選擇性最強.在讀者和廣告方面也具有彈性.無與倫比的色彩.出色的再現質量.權威性和可信性.壽命長等衆多優點.當然.有些雜誌的廣告成本也很高.
關於商務英語對話範文二林小姐: What were the Market Research findings?
市場調研部的調查結果是什麼?
劉先生: Well, it looks as if there's a fair market for the product at the moment. They think, though, that it'll take a few years for it to really catch on.
嗯.看來目前這種產品的市場還不錯.然而他們認爲還得好幾年才能使這種產品流行起來.
林小姐: That' s understandable. We'll have to run a good advertising campaign.
這是可以理解的.我們應該好好開展一個廣告運動.
劉先生: I think we're on to something big.
那當然.我認爲我們還得幹一些更大的.
林小姐: That's for sure. We must do the most complete testing possible before we begin to market it.
對.我們必須幹得徹底.在該產品上市前.我們必須儘可能全面地測試.
劉先生: That's for sure. We want it to be a success.
是的.我們希望這能成功.
關於商務英語對話範文三婷: Good morning, Carla. How are you today?
早上好a.你今天過得怎麼樣?
凱勒: I'm doing fine. How about you?
我很好.你呢?
婷: Great, thanks. So, what's the status of our advertising campaign?
很好.謝謝.我們公司的廣告宣傳作得怎麼樣了?
凱勒: As I mentioned before, a national campaign will start next month. We've decided to use a variety of media for full coverage. First, we'll have 30-second spots on television once a day for 3 weeks. At the same time, we'll do 15-second radio commercials
如我以前所提到的，我們下個月將開始全國範圍內的宣傳活動。我們已經決定利用各種媒體做全面宣傳。首先，我們在電視上做持續三個禮拜的廣告，每天一次，每次30秒。同時，我們還會選人口較多的城市，用電臺廣播宣傳，每天三次，每次15秒。最後，我們還會有一些戶外宣傳活動，在大城市的主要入口處樹立廣告牌。
婷: What style will the ads be?
那麼採取什麼樣的風格呢?
凱勒: We're focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. We'll also show everyone there are variety of flavors and they're not stuck with just vanilla.
我們將把焦點放在日常生活方面.告訴你只要吃一個冰淇淋三明治.就能消除夏日炎熱.我們還會給大家展示我們多種口味的冰淇淋.香草並不是唯一的口味.
婷: Sounds like an ideal approach. Will we have a new slogan?
似乎是個完美的方案.我們會有新的口號嗎?
凱勒: Definitely. The advertising agency's working on that right now. They'll have some proposals ready by the end of the week.
當然.廣告代理商正在設計呢.這個週末會出臺一些新的策劃.
婷: Sounds like we'll have a winner on our hands!
聽起來我們將會成爲一個大贏家.
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