銷售牛人:電梯之內30秒談一筆單

假設你在電梯裏，只有30秒的時間來向一位關係公司前途的大客戶推廣產品且必須成功，你會怎樣來推銷呢？

An elevator pitch(or elevator statement) is a short summary used to quickly and simply define a product, service, or organization and its value proposition. The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.

“電梯遊說”（elevator pitch或elevator statement）是指對產品、服務、機構及其價值主張的簡短介紹。電梯遊說這個名字本身傳遞着這樣一個理念：你應該能在乘電梯的時間內，也就是大約30秒到兩分鐘之內完成介紹。

An elevator pitch is often used by an entrepreneur pitching an idea to a venture capitalistor angel investorto receive funding. Elevator pitches are also used in many other situations. Personal uses include job interviewing, dating, and summarizing professional services. (Source: Wikipeida)

通常創業者會用“電梯遊說”來向風險投資家和天使投資者推銷自己的生意理念，以籌得資金。“電梯遊說”也用於其他與個人相關的情況，比如工作面試、約會、以及總結工作經驗等。

Your "Elevator Pitch" must contain: a "hook", about 150-225 words, passion, and a request. (At the end of your pitch, you must ask for something. Do you want their business card, to schedule a full presentation, to ask for a referral?)

成功的“電梯遊說”需要包含以下要素：有趣的引人注意的引子、150-225個單詞、激情、提出要求（比如索要名片、約時間詳談、或者讓對方推薦個可能對你的推介感興趣的人）。