佈局在線視頻 威瑞森44億美元收購美國在線

Verizon Communications Inc. agreed to buy AOL Inc. in a $4.4 billion deal aimed at advancing the telecom giant’s growth ambitions in mobile video and advertising.
威瑞森電信公司同意以44億美元收購美國在線，此舉是爲了滿足電信巨頭在移動視頻和廣告方面日益增長的渴望。

The all-cash deal values AOL at $50 a share, a 23% premium over the company’s three-month volume-weighted average price. AOL shares rose 18% in morning trading to $50.18. Verizon shares fell 1.7% to $48.98.
本次收購完全通過現金支付。美國在線的收購價爲每股50美元，比過去三個月的成交量加權平均價溢價23%。早間美國在線的股價上漲18%到50.18美元。威瑞森的股價則下跌1.7%到48.98美元。

The acquisition would give Verizon, which has set its sights on entering the crowded online video marketplace, access to advanced technology AOL has developed for selling ads and delivering high-quality Web video.
威瑞森已經將進入擁擠的在線視頻市場列爲目標。這項收購將讓威瑞森能夠使用美國在線開發的廣告銷售與高質量網絡視頻傳播的先進技術。

“Certainly the subscription business and the content businesses are very noteworthy. For us, the principal interest was around the ad tech platform,” said Verizon’s president of operations, John Stratton, at a Jefferies investor conference early Tuesday.
威瑞森執行總裁約翰·斯特拉頓在週二上午的傑富瑞投資者大會上表示：“毫無疑問，訂閱業務和內容業務非常值得關注。我們主要關心廣告技術平臺。”

The U.S. wireless business has matured in recent years, leaving carriers like Verizon, AT&T Inc. and Sprint Corp. increasingly fighting to steal market share from one another. Offering digital video-over-wireless connections represents a growth avenue in coming years for Verizon, which last year brought in $127 billion in revenue and profit of $12 billion.
近年來，美國的無線業務已經成熟，這使得威瑞森、美國電話電報公司、斯普林特公司等運營商之間爭奪彼此市場份額的戰爭日趨激烈。無線數字視頻業務去年帶來的收入爲1270億美元，利潤120億美元，它將成爲威瑞森公司未來數年的一個增長點。

Verizon has said it plans to launch a video service focused on mobile devices this summer. The company has offered few details, but last month Chief Financial Officer Fran Shammo said the service would offer a mix of paid, free and ad-supported content and wouldn’t try to replicate traditional TV.
威瑞森宣稱計劃在今夏推出針對移動設備的視頻服務。雖然尚未提供多少細節，但上個月公司的首席財務官弗蘭·沙莫表示該服務將提供收費、免費和可以加入廣告的多種形式的內容，並且不會試圖複製傳統電視的做法。