生活提示:超市騙你花更多錢的10種花招
We'll start with the shopping cart. This 1938 invention was designed to let customers make larger purchases More easily
開始的時候我們會推上購物車。這個1938年的發明用於讓顧客更容易地買到更多的東西。
Most Supermarkets put high margin departments like floral and fresh baked goods near the front door, so you encounter them when your cart is empty and your spirits are high.
大部分超市會在前門附近騰出很大一部分空間來作爲花飾以及新出爐的烘烤食品，這樣，當你心情好的並且手推車空着的時候就會遇到它們。
Another reason to start with flowers and baked goods is the smell, which activates your salivary glands and makes you more likely to make impulse purchases. Likewise these pleasant departments put you in a good mood and make you more willing to spend
以花和烘烤食品作爲開始的另一個理由是氣味，這會刺激的唾液腺讓你消費更多。同樣，這些東西也會讓你心情愉快並讓你更願意消費。
Supermarkets hide dairy products and other essentials on the back wall so that you have to go through the whole store to get to them.
超市將牛奶等必需品隱藏在超市的深處，因爲這樣你只有逛了整個超市纔買到這些。
The items the store really wants you to buy are at eye level. In the cereal aisle, for instance, bulk cereal is placed at the bottom. Healthy cereal is placed at the top. Expensive brand name cereal goes right at eye level. Favored items are also placed at the end of aisles.
商店希望你能買眼平視的商品。例如，在一個穀物類過道，他們會將大塊穀物放在底層，健康類穀物放在頂層，而較昂貴的穀物放在眼平視的位置，優惠的商品放在過道的末尾。
And then there's kid eye level. This is where you'll find sugary cereal, Easy Mac and other items a kid will grab and beg his parents to buy.
在兒童的眼水平位置，他們會放上含糖類穀物，這樣孩子就會吵着他父母買。
Sample stations and other displays slow you down while exposing you to new products.
在向你展示新產品的時候，樣品嚐試點會讓你放慢步伐。
Warm colors attract people to a store. Cool colors encourage more contemplation and higher sales. We suggest brick exterior and cool blue interior
暖色會吸引人來商店，冷色會刺激更多注視和消費。我們建議磚紅色外牆和冰藍色內牆。
Hear that music? Studies have shown that slow music makes people take their time and spend more money. Loud music makes them move through the store quickly without affecting sales. And classical music leads people to buy more expensive merchandise.
聽到音樂？研究稱，慢音樂會讓人們花更多時間消費，快音樂會讓人們加快步伐，經典音樂會讓人們買更多昂貴的商品。
The most profitable area of the store is the checkout line. This is where after a few minutes in line you'll succumb to the temptation of the candy rack and a magazine you've been leafing through.
最有利可圖的地方是在商店的收銀臺。在排隊的時候你會忍不住糖果的誘惑。
