谷歌眼鏡成本150賣1500美元，利潤率高達90%？
Google Glass fetched $1,500 when it was sold during a one-day promotion last month, but according to one research firm, the device's hardware and manufacturing costs totaled just $152.47.
上月，谷歌眼鏡（Google Glass）曾限時一天公開發售，售價高達1500美元。然而，據一家調研公司稱，這款產品的硬件和製造成本總額僅爲152.47美元。Research firm IHS Technology on Tuesday estimated the materials for Google Inc.'s (GOOG) eyewear cost just $132.47, while manufacturing costs were estimated to total about $20. Smart glass products like Google Glass are wearable computers with a head-mounted display.
本週二，調研公司IHS Technology估計稱，谷歌眼鏡的材料成本僅132.47美元，而總的製造成本約20美元。谷歌眼鏡這樣的智能眼鏡產品其實是帶有頭戴式顯示器的可穿戴計算機。Though those estimates suggest Google Glass commands a roughly 90% profit margin, IHS cautions that is likely not the case.
上述估算表明，谷歌眼鏡的利潤率可能高達近90％。不過，IHS警告稱，實際情況可能並非如此。
"The vast majority of its cost is tied up in non-material costs that include non-recurring engineering expenses, extensive software and platform development, as well as tooling costs and other upfront outlays," said IHS senior director Andrew Rassweiler.
IHS高級總監安德魯o拉斯維勒說：“（這款該產品）的大部分成本是非材料成本，包括非經常性工程費用、大量的軟件和平臺開發，以及刀具加工成本和其他前期費用。”Rassweiler said the Google Glass IHS evaluated "feels like a prototype," saying if the company were to aim for mass market production, future product revisions would likely improve processing speed, energy efficiency, weight, and size.
拉斯維勒稱，IHS評估的谷歌眼鏡“感覺像是原型機”。 拉斯維勒表示，如果谷歌眼鏡要瞄準大衆市場，新版產品可能在處理速度、能源效率、重量和尺寸方面有所改進。In an e-mailed statement, Google spokesman Chris Dale said the firm's estimated cost of Glass was "wildly off."
谷歌發言人克里斯o戴爾在一份電子郵件聲明中表示，IHS公司估算的谷歌眼鏡成本“太離譜”。"Glass costs significantly more to produce," Dale said.
戴爾說：“谷歌的生產成本（比IHS估算的）要高得多。”Google Glass went on sale for one day last month, and promptly sold out. IHS last monthestimated the total market for so-called smart glasses could total almost 10 million units from 2012 to 2016, with shipments expected to reach as high as 6.6 million units in 2016. To reach that target, IHS said developers would need to successfully produce augmented reality applications that would justify user interest in smart glasses.
谷歌眼鏡上個月曾限時一天公開發售，並很快銷售一空。IHS上月估算稱，從2012年到2016年，所謂的智能眼鏡的市場總體量可能達到近1000萬臺，出貨量有望在2016年達到660萬臺之多。IHS表示，爲了達到這個目標，開發人員將需要成功地生產增強現實應用，因爲這纔是用戶對智能眼鏡感興趣的原因所在。However, under a more pessimistic scenario, IHS said smart glass shipments could total just 1 million through 2016. That bearish scenario would likely play out if smart glasses became more of a wearable camera than a true augmented reality system, according to IHS.
然而，在較悲觀的情況下，IHS表示，智能眼鏡總出貨量到2016年可能只能達到100萬部。IHS稱，如果智能眼鏡未能成爲真正的增強現實系統，而是淪爲可穿戴式攝像機，就很可能出現總出貨量只有100萬部的慘淡局面。
