如何組織和主持網絡會議姿勢帖 不再着急

In an age when event budgets are being cut and broadband 點擊發音 Internet access 點擊發音 is rising, webinars are becoming increasingly popular. Webinars are web-based seminars, that usually include over 30 participants and are used to conduct presentations, workshops, lectures and large-scale meetings. Since webinars are held online, they allow companies to save Money on travel, catering and venues, all of which are costs commonly associated with face-to-face seminars. However, due to their large attendance, webinars need careful planning in order to be successful. This is why those planning on hosting a webinar need to take their time to ensure that they properly go through all the necessary steps which will ensure the webinar’s success.

在當今社會，展會預算正在逐漸削減，寬帶互聯網越發普及，網絡會議正變得越來越流行。網絡會議或者是網絡研討會是以互聯網爲基礎的研討會，這通常涉及超過30位的參與者，並且會用於進行演講展示，工作演示，講座及大型會議。由於研討會是在網上舉行，這就讓公司可以在交通，餐飲，場地上節省花費，而所有這些都是面對面會晤的常見支出。但是，由於出席的人過多，網絡研討會通常需要經過仔細規劃，才能取得成功。這就是爲什麼那些打算舉辦一個網絡研討會的人需要花時間，通過所有必要的步驟，來確保該網絡會議成功舉辦。

To help you organize your webinar, I’ve highlighted the most important steps that you need to take below.

爲了幫助你組織網絡研討會，我在下面強調了一些你可能需要的重要步驟。

1. Choose a date far in advance- The first thing you should do when planning a webinar, or series of webinars, is to refer to a holiday and events calendar far in advance. Keep in mind that you will be inviting several people with busy schedules, so give them enough notice to make time for your webinar. For example, the week before Christmas break could be extremely busy, as people are trying to tie up many lose ends before they go on holiday. By carefully considering your chosen dates, you can ensure maximum attendance.

1.提前選定一個日期—你計劃開網絡會議或者一系列網絡研討會時，需要做的第一件事是提前很久參考假期、重大事件表和日曆。請記住，你將會邀請幾個工作繁忙的人，所以請提醒他們來爲你的研討會騰出時間。例如，聖誕假期之前的一週會非常繁忙，因爲人們都試圖在假期之前結束和收尾手頭上的工作。仔細考慮你選擇的日期，你就可以最大限度地保證出勤率。

2. Make sure that you get the time right- Consider time zone differences; if you are on the west coast, but are also inviting participants from the east coast (and vice-versa), don't schedule a webinar for when your participants will be out of the office. Also, don’t schedule your webinar too close to the end of the day - this is when your participants will want to wind down and see what they still have to do to make it home on time. If you’re inviting people from other countries, either choose a time that can generally work for all participants (which is rare), or plan on holding your webinar several times to account for different time zones.

2.確保你安排了合適的時間—考慮時區差異；如果你是在西海岸，但也邀請了東海岸的參與者（反之亦然），不要把研討會安排在參與者將要離開辦公室的時間。同時，不要把你的研討會安排得太靠近傍晚，那時你的參與者將放鬆下來，看看明天需要做的工作，然後準時回家。如果你邀請了外國人，要麼選擇一個時間使所有人都能夠參加（但這是少見的），或根據不同時區舉辦多次研討會。

3. Choose your webinar tool- Most online meeting tools have webinar options, you just have to choose the plan that corresponds to the number of participants you're expecting to invite. Test the various tools available, and choose the one with the features and functionality that suits you best. Depending on the sort of webinar you will be presenting, you might need to change between speakers easily, or record the webinar for posting online. Research all the features from several different tools, and you are sure to find the perfect software for your occasion. Make sure that once you’ve chosen the tool, that your provider is willing to train you so you can make the most of your webinar.

3.選擇您的網絡工具—大多數在線會議在工具上都有多個選擇，你只需要選擇一款符合參會者數目的就行了。測試的各種可用的工具，並選擇一個特徵與功能最適合你的。根據你要舉辦研討會的種類，你可能需要快速切換揚聲器，或把會議記錄下來，再上傳到網上。研究不同工具的所有功能，你肯定能找到最符合你需求的軟件。確保一旦你選擇了工具，你的供應商願意爲了你的研討會辦得更好而提供幫助。

4. Practice running a webinar- As the host, you will be expected to ensure that the webinar runs smoothly. There are no excuses for not knowing how to switch between speakers, taking a poll or recording the webinar, for example. Invite some colleagues to help you test the tool several times after your training with the provider. Also make sure that all of your presenters are familiar with the webinar tool.

4.練習如何舉辦一場研討會—作爲主持人，你要確保研討會順利進行。例如，你必須知道如何切換髮言者，做調查和把網絡會議記錄下來。在供應商給你培訓之後，邀請一些同事來幫忙測試工具。也要確保所有的參會者都對這款工具非常熟悉。

5. Develop an agenda and invitation- Before inviting your audience, set up your webinar carefully. Think about how long your webinar will last, and the main items that you want to discuss in the order you would like to discuss them. Also plan for a Q&A session, since your attendees will likely have some questions at the end of your presentation. Then, outline the agenda in the invitation. This is the easiest way for your participants to know if your webinar will be relevant for them. The invitation should also include a link that allows your participants to connect to the webinar, as well as a call-in number, in case they'd prefer to listen in by phone.

5.制定會議流程和邀請函—在邀請觀衆之前，仔細設置好會議事項。考慮好你的網絡研討會的時長，整理好你要討論議題的順序。還有設置問答環節，因爲你與會者很可能會在報告的結尾存有疑問。然後，在邀請函當中強調會議流程。這是讓你的與會者知道這個網絡研討會是否與他們相關的最簡單的方法。邀請函還應該包含能連接到網絡研討會的鏈接，和一個可以鏈接網絡會議的電話號碼，萬一他們更願意在電話上收聽參與會議呢。6. Invite your audience- Think carefully about what you want to present, and choose your audience accordingly. Be sure to keep track of your responses, so you know who will attend your webinar. By closely monitoring of your attendee list, you will be able to plan your follow-up ahead.

6.邀請你的觀衆—根據你所要展示的東西來相應地仔細選擇與會者。一定要跟蹤你所得到的回覆，從而確定誰會參加會議。通過密切關注你的與會者列表，你可以提前計劃後續事項。

7. Plan your presentation- Keep in mind that the best online meeting presentations are highly visual and engaging. If you’re using PowerPoint, for example, do not cram slides only with words. Include pictures that are relevant to what you are presenting. You can also use video and even online games, if appropriate, to bring your presentation to life. Some webinar planners even send materials to the participants' offices ahead of the meeting. Learn to think creatively, and your webinar will come to life.

7.計劃你的演示報告—記住，最好的在線會議演講是高度可視化和內容相關的。若你使用PowerPoint的話，在幻燈片上則不要只是堆滿文字。增加一些與你的議題有關的圖片。如果合適的話，你也可以使用視頻和在線遊戲，使你的演講展示更加有生氣。一些網絡會議計劃者甚至會在開會前把材料提前發去與會者的辦公室。學會創造性地思考，你的會議將會更加生動。

8. Record your webinar - By making a recording of your webinar available, those who would like to revisit some of the discussion, or those who could not make it, are able to listen to what was said in their own time. If you’re linking your webinar to an online marketing campaign, you can use the recording in any e-mails that you send out, reinforcing your message.

8.記錄你的研討會—通過記錄你的網絡會議，那些想重溫的討論人，或不能與會的人，能夠在他們自己的時間裏去聽聽會議上討論了什麼。如果你的網絡研討會與營銷活動有關，你還可以把會議記錄附在電郵上發出去，從而加強宣傳效果。

9. Follow-up - As with online meetings, following-up on a webinar is extremely important. Remind your participants of what was discussed, and conduct a survey to gather their thoughts on how the webinar went. If you are planning another webinar that could be of interest to your audience, make sure to let them know when they can expect an invitation.

9.跟進—對於在線會議來說，跟進每一次的會議是極其重要的。提醒與會者會議討論了什麼，並進行調查，收集他們對於會議進行的想法。如果你正在計劃另一個可能會吸引這些觀衆的網絡會議，一定要讓他們知道他們何時會收到邀請 。

10. Review your feedback- Always be sure to review any feedback 點擊發音 that you have received on your webinars. This is how you can improve your next ones. Pay particular attention to the feedback relating to the presentation, as that makes up the core of the webinar.

10.回顧你得到的反饋—一定要回顧你得到的關於網絡研討會的反饋。這關係到你如何提升下一個會議的質量。特別注意那些有關演示報告的反饋，因爲這就是會議的核心價值所在。