圖文閱讀:汽車王國之CADILLAC

豪華高檔轎車的標誌CADILLAC

Cadillac is a brand of luxury automobile, part of the General Motors corporation, produced and mostly sold in the United States; outside of North America, they have been less successful. In the United States, the name became a synonym for "high quality", used in such phrases as "the Cadillac of clocks." This is less prevalent, though still known, in other English-speaking countries (who are more likely to use Rolls-Royce in such phrases).

凱迪拉克是豪華汽車品牌,屬於通用汽車公司,主要在美國生產和銷售;在北美以外的地區成效都不大.在美國凱迪拉克"高質量"的同義詞,被人們稱爲“時鐘凱迪拉克”. 但是在講英語語言的國家就沒有這麼普遍（人們更喜歡勞斯萊斯）。

B(1904)

Cadillac was formed from the Henry Ford company upon Henry Ford's departure along with several partners. With the intent of liquidating the firm's assets, Ford's financial backers, William Murphy and Lemuel Bowen called in engineer Henry M. Leland to appraise the plant and equipment prior to selling them. Instead, Leland persuaded them to continue in the automobile business. Henry Ford's departure required a new name, and on August 22, 1902, the company reformed as the Cadillac Automobile Company.

卡迪拉克是建立在亨利.福特汽車公司之上，當時亨利與幾個夥伴離開了原來的公司.爲了清算公司的財產，在出售之前福特的財政支持者威廉.墨菲和萊繆爾召來了工程師亨利.利蘭廠房及設備做了評估.但是利蘭反而說服他們繼續經營汽車.1902年8月22日福特重新更名公司爲凱迪拉克汽車公司.

B1905

Their first car was completed in October 1902, the 10 hp (7 kW) Cadillac. It was practically identical to the 1903 Ford Model A. Many sources say the first car rolled out of the factory on October 17; in the book Henry Leland — Master of Precision, on p.69, that date is shown to be October 20; yet another reliable source shows car #3 to have been built on October 16. In any case, the new Cadillac was shown at the New York Auto Show the following January, where it impressed the crowds enough to gather over two thousand firm orders. The Cadillac's biggest selling point was precision manufacturing and, therefore, reliability; it was simply a better made vehicle than its competition.

第一輛10馬力（7千瓦）的凱迪拉克汽車於1902年10月完成.實際上與1903年的福特A型汽車一樣。據許多消息來源第一輛汽車於10月17日離開工廠；在亨利.利蘭---精練的工程師自傳第69頁中記載是10月20日;另一個可靠消息表明#3車又是在10月16日. 無論如何,新的凱迪拉克在接下來的1月份在紐約展出,給人們帶來了深刻的印象並收到兩千多家公司的訂單. 凱迪拉克最大賣點是製造精密.

6200 coupe (1960)

Pre-World War II Cadillacs were well-built, powerful, mass-produced luxury cars, aimed at an upper class market, below that of such ultra-exclusive marques such as Pierce-Arrow and Duesenberg. In the 1930s, Cadillac added cars with 12- and 16-cylinder engines to their range, many of which were fitted with custom coach-built bodies; these engines were remarkable at the time for their ability to deliver a combination of high power, silky smoothness and quietness.
二戰前夕凱迪拉克已經得到了充分的發展，成爲強大的生產大量豪華轎車公司,公司目標爲上層社會,只在當時極其高級的汽車皮爾斯·阿洛和杜森堡之下. 20世紀30年代,凱迪拉克轎車增加了12缸、16缸引擎,其中許多適合於定義的車身結構.這些發動機時以其高功率、絲滑表面以及安靜的性能受到人們的歡迎.

Seville (1980)

As with most American brands, Cadillac was forced to downsize its offerings between the 1973 and 1979 fuel crises. Its staple De Ville and Fleetwood lines were downsized for 1977 and again for 1985. It launched a smaller car around the size of the Mercedes-Benz 300, the Seville, based on a Chevrolet Nova platform, which became a success for the marque.
同大多數的美國汽車品牌一樣，凱迪拉克汽車被迫降低產量因爲1973年和1979年的燃料危機。主要的弗裏伍德(Fleetwood)和戴維利(DeVille)兩條生產線分別於1977年和1985年被迫縮小規模。凱迪拉克投入生產小型的汽車賽維利(Seville)尺寸約同於奔馳300，建立了雪佛蘭汽車的平臺，併成爲成功的汽車品牌.

The 2005 Presidential Limousine first shown at the second inauguration of President George W. Bush features A&S design cues, and is said to foreshadow the 2006 Cadillac DTS, which is the replacement for the late 2005, Cadillac introduced the new DTS, the replacement of the DeVille, completing the full lineup of A&S models.

2005年總統豪華汽車首次在美國總統喬治.布什第二次就職典禮上亮相，A&S爲主要的設計特點，據說這款汽車已經預示了凱迪拉克2006年DTS款式將取代戴維利。2005年年底凱迪拉克引進新的DTS代替了戴維利，帶來全新的A&S款

車標故事

1909年加入通用汽車公司，選用“凱迪拉克”之名是爲了向法國的皇家貴族、探險家、美國底特律城的創始人安東尼·門斯·凱迪拉克表示敬意，商標圖形主要由冠和盾組成。冠象徵着凱迪拉克家族的紋章，冠上7顆珍珠喻示皇家的貴族血統。盾象徵着凱迪拉克軍隊的英勇善戰。盾分爲4個等分。第一和第四等分是門斯家族的全底紋章，中間橫穿過的深褐色棒把三隻相同的黑鳥分開，兩隻在上，一隻在下。這三隻鳥意味三味一體的神聖，還意味着大膽和熱情的基督教武士智慧、富有、聰敏的頭腦和它完美的品德。第二和第三等分是由於內部通婚，當另一塊領土加到門斯家族的財產上時，這些4等分才能在門斯盾形紋章裏被採用。4等分內採用的色彩表明了廣闊的土地，增色了門斯家族的名望，紅色標誌着行動的勇敢和大膽；銀色表示團結、博愛、美德和富有。橫穿的棒表示了在十字軍戰爭的騎士們的勇敢。凱迪拉克商標是底特律城創始人的祖先的英勇和榮譽。
　　此標誌亦比喻着凱迪拉克汽車的高貴、豪華、氣派和瀟灑。凱迪拉克騎士們的英勇善戰，攻無不克，比喻着凱迪拉克牌汽車具有巨大的市場競爭能力。