世界十大著名商標背後的故事

Have you ever looked at logos and wondered what their meanings were or what inspired the designer? Here are 10 logos that you see almost every day and what they represent.
你在看到商標時是否想過它們的含義，又或者思考過是什麼給了商標設計者靈感？接下來我們將介紹10個幾乎每天都能見到的商標以及它們背後的意義。

1. TOYOTA
豐田

The three ellipses seen in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology.
商標中的三個橢圓代表着三顆心：顧客之心、產品之心和科技進步之心。

2. BMW
寶馬

BMW has a history in aviation and its logo stays true to its roots. The blue and white represent a propeller in motion with the sky peeking through. In fact, BMW had a role in World War II as a creator of aircraft engines for the German military.
BMW曾經參與過飛機制造業，它的商標也來源於此。白色和藍色分別代表螺旋槳和藍天。事實上，BMW曾在二戰期間爲德軍生產飛機引擎。

3. Apple
蘋果

The Apple logo represents the forbidden fruit from the “Tree of Knowledge” in the Biblical creation story of Adam and Eve.
蘋果的商標來源於《聖經》亞當與夏娃的故事中智慧樹的禁忌果。

4. FedEx
聯邦快遞

This logo is so creative. If you look closely you will see the arrow between the letter ‘E’ and ‘X’, which represents the company’s forward thinking ways and outlook towards the future.
這是一個很有創意的商標。E和X之間的空隙拼成了一個箭頭，代表公司高瞻遠矚、展望未來。

5. Mercedes-Benz
梅賽德斯奔馳

The Mercedes-Benz logo is the most confident of all. The tri-star represents the company’s dominance in quality and style over all things land, sea and air.
梅賽德斯奔馳的商標最有信心。三芒星代表公司在質量和品位上的優勢超越一切，無論在陸地、天空或是海洋。

6. Adidas
阿迪達斯

The Adidas logo looks like a mountain to represent the obstacles that people need to overcome. Originally the logo was just three stripes and didn’t stand for anything. So they kept the three stripes and just made them slanted to resemble a mountain.
阿迪達斯的商標像一座山，象徵着人們要跨越的障礙。最初這個商標只有三條槓，並不具有任何含義。後來阿迪達斯把三條槓設計成傾斜的來表示山峯。

7. AUDI
奧迪

Plain and simple, right? Well, no. Each of these hoops represent the 4 founding companies of the Auto-Union Consortium way back in 1932: like DKW, Horch, Wanderer and Audi.
看起來平淡無奇，對吧？其實並非如此。4個圓環代表1932年汽車聯盟公司（1985年改名爲AUDI）的4個組成公司：小奇蹟、霍希、漫遊者和奧迪。

8. IBM
國際商業機器公司

IBM’s logo has a hidden message for the whole world. The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality.
IBM的商標中的隱藏含義是平等。穿過藍色字母的白色間隔在商標的右下角組成了等號。

9. Volkswagen
大衆

The ‘V’ stands for “volks” which means people in German and and the ‘W’ stands for “wagen” which means car. It’s the car for the people.
大衆商標的含義是人民的汽車。V德語中代表“人民”（volks），W則代表汽車（wagen）。

10. Amazon
亞馬遜

You may have thought the arrow looks like a smiley face, meaning Amazon’s main mission is to make their customers happy. But notice the arrow is pointing from the a to the z. This represents the fact that Amazon has a large variety of items for sale, from A to Z.
你可能會想到商標裏的箭頭看上去像一個笑臉，意味着亞馬遜的主要使命是讓顧客開心。但請注意那個箭頭是從a指向z，這也代表亞馬遜的商品範圍之廣，鉅細靡遺。