騰訊公司參與箭扣長城保護計劃

Internet giant Tencent Holdings has kick-started a program to preserve and rebuild parts of the Great Wall to spread the charm of this world heritage site.

互聯網巨頭騰訊控股於日前啓動了一項保護和重建部分長城段的計劃，以傳播這一世界遺產地的魅力。

The company pledged to help preserve Jiankou Great Wall, one of the sections in danger, located in Huairou district of Beijing, through its diverse social networking platforms and users' data base.

該公司承諾通過其旗下各個社交網絡平臺和用戶數據庫，參與到保護箭扣長城的行動中來。箭扣長城位於北京市懷柔區，是我國亟需保護的長城段之一。

Three animated characters representing different parts of the Great Wall, tell the stories and history of the Great Wall on Tencent's animation platform.

在騰訊的動漫平臺上，代表不同長城段的三個動漫人物爲人們講述長城的故事和歷史。

"They are designed to stimulate young people's love for the country," said Gu Xiaojie, president of China Foundation for Cultural Heritage Conservation.

中國文物保護基金會主席勵小捷表示：“他們被設計出來，是爲了激發年輕人對國家的熱愛。”

The hot mobile e-sports game, King of Glory, developed by Tencent, pledged to fund the program to restore the 1,600 km Jiankou Great Wall.

騰訊開發的火爆手機電子競技遊戲《王者榮耀》承諾出資修復長1600公里的箭扣長城。

It will promote the work through WeChat and videos, as well as its new series of characters in the game, including Great Wall guardians.

它將通過微信、視頻以及包括長城守衛軍在內的《王者榮耀》新人物系列宣傳這項工作。

The online giant has also worked hard to build an online communication channel to bridge the worlds of Great Wall experts and netizens, who are longing for relevant knowledge.

這家網絡巨頭還在努力打造一個在線溝通渠道，來將長城專家的世界和渴望相關知識的網民連接起來。

"We make full strides to conserve the appearance and the spirit of this architectural miracle of China," said Cheng Wu, vice-president of Tencent.

騰訊副總裁程武表示：“我們在保護這一中國建築奇蹟的外觀和精神上，取得了長足的進步。”