調查:中產家庭成倫敦奧運主力觀衆

Wealthy women and their middle-class families will dominate crowds at London 2012 events, figures indicate。

Visitors to the London 2012 Olympics website when tickets were on sale were disproportionately rich female Londoners。

Data obtained exclusively from internet analysis company ComScore indicates that during April of this year, visitors to were nearly twice as likely to be a women aged 45-54, compared to ordinary web users。

倫敦奧運會場

The rise in traffic from upper middle and middle class people was 74 and 83 per cent respectively, while traffic was 72 per cent more likely to come from households with an income above £50,000.

The likelihood of traffic coming from London and the East of England rose 70 and 45 per cent respectively. In a blow to the claims of the organizing committee that the Games would benefit the whole country, traffic from the south-west was down 62 per cent and that from central Scotland down 72 per cent。

The data also shows that traffic from those web users categorized as "working class" was likely to be 71 per cent below ordinary levels and that visitors to the site were nearly 40 per cent less likely to be men and women aged 15-24 than typical web users。

The data represents not only people who visited the website while tickets were on sale, but it could also be indicative of the 850,000 applicants who have successfully obtained more than 3.5 million tickets so far。據英國《每日電訊報》8月17日報道，有數據顯示，闊太和她們的中產家族將會成爲統治2012年倫敦奧運會觀衆席的主力。

在2012年倫敦奧運會門票發售網站的訪問者中，大部分都是富有的倫敦女性。

來自康姆斯克網絡分析公司的獨家數據表明，今年4月，網站的訪問者中，年齡在45到54歲間的女性人數差不多是其他普通訪問者人數的兩倍。

中上層和中層階級的訪問量分別增加了74%和83%，而訪問者中有72%的來自收入超過50000英鎊的家庭。

來自於倫敦和東英格蘭的潛在訪問量分別增長了70%和45%。雖然組委會宣稱會使整個英國受益，但西南部和蘇格蘭中部的訪問量分別下降了62%和72%，這對組委會是個打擊。

也有數據顯示，來自“工人階層”網民的訪問量比正常水平低71%。年齡在15到24歲之間的訪問者數量比特殊網民的數量少40%。

這個數據不僅代表這些人訪問過發售門票的網站，也表明目前已有85萬申請人成功取得350多萬張門票。