速成雞後又遇禽流感,肯德基銷售額再度下滑

SALES of fast food giant KFC in China slumped an estimated 36 percent last month, according to parent Yum! Brands, as consumers shunned chicken due to the H7N9 bird flu outbreak in humans.

快餐巨頭肯德基的銷售額上月在中國下跌大約36%，根據母公司百勝餐飲集團，由於H7N9禽流感在人羣中爆發，消費者避開了雞肉。

For Yum overall, which includes other restaurant chains such as Pizza Hut, Chinese same-store sales - a measure of turnover in established outlets - fell an estimated 29 percent in April.

對於整個百勝集團，包括其他連鎖餐廳如必勝客，中國同店銷售額——一個衡量分銷店營業額的手段，估計在4月下降了29%。

"Beginning the first week of April, publicity surrounding avian flu in China has had a significant, negative impact on KFC sales," Yum said.

”4月第一週開始，禽流感在中國的宣傳對肯德基的銷售造成了嚴重的負面影響，”百勝說。

China is a key market for Yum, which has more than 4,200 KFC outlets here.

中國是百勝的一個主要市場，已超過4200家肯德基快餐店在這。

"Historically, the impact of this publicity has initially been dramatic at KFC but relatively short-lived," Yum said.

“從歷史上看，這種宣傳的影響在肯德基一開始是巨大的，但相對短暫，”百勝說。

"As in the past, we are reminding consumers that properly cooked chicken is perfectly safe to eat."

“正如在過去，我們一直提醒消費者，完全煮熟的雞肉完全可以安全食用。”

But Yum recorded a 20 percent year-on-year fall in its China sales in the first quarter, a previous statement said, after authorities found excessive levels of antibiotics in chicken KFC sourced from local suppliers.

但百勝集團記錄了中國第一季度銷量較上年同期下降20%，之前的聲明說，在官方說由本地供應商提供的肯德基雞肉裏發現了過量的抗生素。

KFC said it had taken measures to ensure food safety and win back trust from customers.

肯德基表示已採取措施確保食品安全，贏回消費者的信任。