LV母公司投資了一個新潮流品牌
Louis Vuitton Moet Hennessy (LVMH), the conglomerate that owns many of the world's best-known luxury brands, has just invested in a startup called Madhappy that, on the surface, doesn't seem like any other brands in its wheelhouse.
法國酩悅·軒尼詩－路易·威登集團擁有世界很多知名奢侈品牌，最近投資了一個初創公司Madhappy，從表面上看它和其他品牌都不一樣。The two-year-old brand, founded by four twentysomething buddies in Los Angeles, creates streetwear that is centered on optimism. Cofounder Peiman Raf says that the brand is on a mission to make the world a more optimistic place by creating conversations around mental health.
這個創辦兩年的品牌由4個二十多歲的年輕人在洛杉磯創立，推出以樂觀爲主題的街頭服飾。聯合創始人Peiman Raf稱該品牌要通過引發關於心理健康的討論，使全世界變得更樂觀。"Growing up, we found that many streetwear labels seemed to be very exclusive, and we wanted to create a brand that was the opposite of that," he says. "But we want to take it a step further and start conversations about mental health. Many of our events are focused on talking about mental health issues that most people don't often talk about publicly."
他說：“我們長大以後發現很多街頭服飾品牌都很高端，我們想打造不一樣的品牌。但我們想進一步激發人們關於心理健康的討論，我們很多活動主題都是人們不常在外聊的心理健康問題。”
LVMH was the biggest investor in Madhappy's $1.5 million seed round, among other investors including Tommy Hilfiger and the founders of Sweetgreen.
路易·威登集團在Madhappy的種子輪融資中投了150萬美元，成爲最大投資方，其他投資方有湯米·希爾費格和Sweetgreen（沙拉快餐連鎖店）的創始人。Madhappy creates streetwear staples at a higher-end price point, including things like $160 hoodies, $140 sweatpants, and $70 T-shirts. These pieces stand out because they're often in bright colors, and they have positive sayings on them, including T-shirts that simply say "Optimistic".
Madhappy以較高的價格推出了街頭服飾，有160美元的連帽衫、140美元的運動褲和70美元的T恤。這些單品大都顏色鮮豔，很顯眼，上面還印有積極的話語，T恤上就簡單地印有“樂觀”字樣。According to Raf, many traditional streetwear brands have a largely male audience, but Madhappy's customers are more evenly split between men and women.
Raf說很多傳統的街頭服飾品牌的消費者以男性爲主，但Madhappy的消費者中性別比例更爲平均。The brand launched online but has also launched pop-ups across the country, from Los Angeles to New York to Aspen, Colorado, to Miami.
這個品牌在網上有售，但也在全國開了快閃店，比如洛杉磯、紐約、科羅拉多州的阿斯彭和邁阿密等地。And Madhappy products have gained a following among celebrities like Gigi Hadid, Steph Curry, Katy Perry, and Cardi B.
Madhappy的產品受到了名人追捧，如吉吉·哈迪德、Steph Curry、凱蒂·佩裏和卡迪·B。
