爲了節能環保 這家公司給衆多品牌的商標瘦身

Sustainability is a pressing issue in fields like architecture, but it's relatively rare in the world of branding design. This facet of the graphic industry, however, is getting an "ecological transformation."

可持續性在建築等領域是亟待解決的問題，但在品牌設計領域卻很少有人關心。然而，圖文設計行業正在進行“生態轉型”。

Through the design company Ecobranding, they tweak logos and optimize them so that they use less ink and energy when reproduced.

設計公司Ecobranding對品牌商標稍做優化，就能減少製作過程中使用的墨水和能源。

"Naturally, one logo isn't too expensive to print because it doesn't need much ink," they write, "but printing a single logo on a billion bottles? That's huge!"

Ecobranding寫道：“當然，一個商標的印刷成本並不高，因爲這不需要太多墨水，但是給十億個瓶子都印上商標，將耗費大量墨水！”

By making small changes to the branding—such as "hollowing out" a once-solid shape—Ecobranding says they can save 10% to 40% in printing costs, with the essence of an identity remaining the same.

Ecobranding聲稱，對品牌商標做出小小的改動，比如將實心圖形“空心化”，就可以節省10%-40%的印刷成本，而商標的含義實際上沒有發生任何變化。

"Printer ink costs two times as much as Chanel N°5. Limiting the use of ink can save millions on a global production."

“打印機墨水的價格是香奈兒5號香水的兩倍。限制墨水用量可以爲全球生產節省數百萬美元。”

Ecobranding has shown example concepts with some of the most recognizable brand design out there.

Ecobranding以一些知名品牌爲例展示了其設計概念。

From FedEx to Nike to Starbucks, they calculate that with their help, these companies could use up to 39% less ink.

他們計算了藉助他們的設計，聯邦快遞、耐克、星巴克等公司最多可以節省39%的墨水。