網飛首部原創兒童劇集《蝸牛快跑》即將開播
Netflix has already had a ton of success with its original programs. Shows like House of Cards and Orange is the New Black have helped push revenue to $3 billion for the nine months ended September 30, up 20% from the same period a year earlier. The service has 31 million subscribers in the U.S., up from 25 million last year, and the stock is trading at $357 per share.
網飛原創電視節目至今已大獲成功。截至今年9月30日的前9個月裏，《紙牌屋》（House of Cards）和《女子監獄》（Orange is the New Black）等劇集將公司營收助推至30億美元，較去年同期增長20%。網飛在美國擁有3,100萬訂閱用戶，高於去年的2,500萬，股價目前達到357美元。Reaching out to kids will only help Netflix continue to grow. As anyone will small children can tell you, the younger generation has no concept of linear television viewing. In their world, all TV is available all the time, it’s just a matter of clicking the right button to find what you want.
把觸角伸向兒童對網飛只會有助益，將幫助公司繼續成長。只要有小孩子的人都知道，小孩子看電視沒有線性的概念。在他們的世界裏，所有的電視節目都是隨時待命，只需點擊正確的按鈕，找到想看的節目。Netflix is already huge with kids. The company recently sliced out a Just For Kids section on its menu that lets kids search by pictures of their favorite characters. Even someone who can’t read yet can click on the picture of Dora to find what she wants to watch.
網飛已經受到了孩子們的熱烈歡迎。該公司最近在其電視菜單上推出了“Just For Kids”兒童專區，孩子們可以通過所喜愛人物的圖片來搜索節目。即使是尚不識字的兒童也能點擊朵拉（Dora）的圖片，找到想觀看的節目。
Creating original programming will only help bind kids to Netflix. Turbo wasn’t a Shrek or Kung Fu Panda sized hit for DreamWorks Animation, but it brought in a respectable $280 million at the global box office. That should be enough for kids to want to click on the show when they see it come up on their screen Christmas morning.
提供原創節目只會有助於網飛進一步吸引兒童觀衆。對於夢工廠動畫而言，《極速蝸牛》不如《怪物史萊克》（Shrek）或《功夫熊貓》（Kung Fu Panda）那麼成功，但該片全球票房仍然達到可觀的2.8億美元。這應該就足夠了，等到聖誕節早晨《蝸牛快跑》出現在屏幕上，孩子們應當就會想要點擊觀看這部劇集。And the timing couldn’t be better. Kids will be out of school for at least that week. It will give them plenty of time to binge watch all 26 episodes of the new show, just like their parents do.
推出的時機更是再好不過。聖誕節期間孩子們將至少放假一週。他們有充裕的時間看完這部新劇的全部26集，就跟他們的父母一樣。
