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《花花公子》重登裸照 稱此前取消是個錯誤

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Playboy magazine has announced it is bringing back nudity, reversing a decision made last year.

《花花公子》雜誌日前宣佈,將重新開始刊登裸照,改正去年的錯誤決定。

The Move was announced by Playboy's new chief creative officer Cooper Hefner, who said the decision to remove nudity entirely "was a mistake".

《花花公子》雜誌的新任創意總監庫珀?海夫納宣佈了這一舉動。他說徹底停止刊登裸體照片的決定“是個錯誤”。

"Today we're taking our identity back and reclaiming who we are," he tweeted.

“從今天起,我們要找回自己的定位,重申自己的特色,”海夫納在推特上表示。

The US magazine also promoted its March-April edition with a picture of its playmate of the month with the hashtag #NakedIsNormal.

《花花公子》雜誌也宣傳了3月-4月刊的封面,並附上這期的封面女郎照片,標籤是“#裸體是正常的”。

Some social media users welcomed the U-turn, describing it as a "good call", while others said the decision was taken "because the magazines weren't selling too well. Too bad free porn is still easy to access".

一些社交媒體用戶十分歡迎《花花公子》重新刊登裸體內容,稱之爲“回頭是岸”。然而也有人表示,重新刊登裸體照片“是因爲《花花公子》銷量下滑,讓民衆能夠如此容易地接觸到色情內容,這讓人遺憾。”

On Monday, Mr Hefner wrote: "I'll be the first to admit that the way in which the magazine portrayed nudity was dated.

海夫納本週一寫道:“我將第一個承認,《花花公子》雜誌描繪裸體的方式已經過時。”

"Nudity was never the problem because nudity isn't a problem," added the 25-year-old son of Playboy founder Hugh Hefner.

25歲的庫珀?海夫納是《花花公子》雜誌創辦人休?海夫納的兒子。他說:“裸體從不是問題所在,因爲它本身就不是一個問題。”

Samir Husni, a journalism professor at the University of Mississippi, said Playboy's ban on nudity had probably alienated more readers than it attracted.

密西西比大學新聞學教授薩米爾?胡斯尼表示,《花花公子》的“裸體禁令”可能使流失的讀者數量超過了吸引的讀者數量。

《花花公子》重登裸照 稱此前取消是個錯誤

"Playboy and the idea of non-nudity is sort of an oxymoron," he told the Associated Press.

他告訴美聯社:“《花花公子》和禁止裸體的概念本身就是矛盾的。”

The magazine still had to find a way to appeal to a younger audience in a digital age where nudity has become commonplace, Mr Husni added.

胡斯尼教授補充說,在裸照如此常見的數字時代,《花花公子》仍然需要找到吸引年輕羣體的方式。

Playboy, which was founded in 1953, stopped printing nude photos in March 2016.

《花花公子》雜誌創刊於1953年。2016年3月,《花花公子》雜誌宣佈停止刊登裸體照片。

The cover of the March issue features Instagram-famous model Sarah McDaniel simulating a sexy Snapchat - her arm held up as if holding the camera with a text banner reading 'heyyy :)'

2016年三月刊的封面女郎是網紅嫩模莎拉?麥克丹尼爾,封面中的她伸長胳膊像是在自拍要上傳到Snapchat的性感照片一樣。同時,封面圖片還配有文字“嘿~ :)”。

Its US owners said at the time that the internet had made nudity outdated, and pornographic magazines were no longer so commercially viable.

當時的美國老闆表示,網絡已經使得單純的裸體內容過時,情色刊物也不再那麼有利可圖。

Playboy's circulation has dropped from its peak 5.6 million in the 1970s to below 700,000 last year.

在20世紀70年代的巔峯時期,《花花公子》的年銷量曾經突破560萬份。而去年,《花花公子》的年銷量只有不到70萬份。