安卓侵蝕用戶在蘋果應用上的支出份額
Google has narrowed the gap with Apple in the amount spent on apps by users of its Android system this year, even though users of Apple’s iPhone and iPad remain the biggest spenders on digital content.
在用戶的應用支出方面，今年穀歌(Google)的安卓(Android)系統縮小了與蘋果(Apple)的差距，雖然蘋果的iPhone和iPad用戶仍然是在數字內容上花錢最多的羣體。A new report from Distimo, tracking spending on Apple’s App Store and Google Play, also revealed the dramatic extent to which business models for app developers have shifted from upfront payments to in-app purchasing, in part driven by messaging apps in Asia.
Distimo的一份最新報告跟蹤了蘋果應用商店(App Store)和Google Play的用戶支出，結果顯示應用開發商的商業模式已經發生了重大變化，從前端付費轉變爲應用內購買，這部分是受到亞洲地區聊天應用的推動。According to IDC, Apple’s smartphone market share stood at 13 per cent in the third quarter, down from 14 per cent a year earlier, while Android’s had increased from 75 per cent to 81 per cent over the same period. By contrast, Distimo found that Apple’s share of app store spending in November remained much higher at 63 per cent in November, compared with 37 per cent for Google Play.
市場調研公司IDC的數據顯示，今年第三季度，蘋果在智能手機領域的市場份額爲13%，低於上年同期的14%，而安卓的市場份額則從75%升至81%。但Distimo發現，今年11月蘋果在應用商店用戶支出方面的份額穩定在63%，仍遠高於Google Play的37%。
However, Google’s share has risen from 30 per cent since June, eating into Apple’s lead. Many Android handsets are sold in China, where Google Play is not widely available and third-party app stores are more popular, which accounts for some of the disparity.
但谷歌的份額相比今年6月的30%有所上升，表明其正在侵蝕蘋果的領先優勢。大量安卓終端是在中國銷售，而Google Play在中國的普及程度不高，第三方應用商店更加流行，這部分導致了谷歌在智能手機與用戶應用支出兩方面的份額差異。Average daily combined spending on the 200 apps that generate the most revenue on Apple’s app store rose from $15m to $18m during the past year, Distimo estimates, while Google’s equivalent almost quadrupled during the same period, from $3.5m to $12m.
據Distimo估算，在過去一年中，蘋果應用商店收入排名前200的應用，平均每日的總用戶支出從1500萬美元增至了1800萬美元，而谷歌的同口徑用戶支出則增長了近三倍，從350萬美元增至1200萬美元。“The Apple App Store is still leading in terms of total revenue,” said Distimo analyst Christel Schoger. “However, during 2013 Google Play’s piece of the pie was consistently increasing month over month.”
Distimo分析師克里斯特爾•朔格爾(Christel Schoger)表示：“蘋果應用商店在總收入方面仍然領先。但2013年Google Play的市場份額逐月持續上升。”Google overtook Apple by the volume of apps downloaded this year, analysts say, but Android has taken longer to catch the iPhone in terms of the amount spent on those apps.
分析師指出，今年穀歌的應用下載量超過了蘋果，但安卓手機要想在應用支出方面趕上iPhone還需更長時間。
