蘋果計劃整頓零售店佈局,iPod重要性降級
Apple is purportedly tweaking the layout of its retail stores to shine a light on more products.
據稱，蘋果正在調整其零售商店的佈局，以使得更多產品能夠在燈光下熠熠生輝。One device that's changing location is the iPod, 9to5Mac said late Tuesday, citing intel from several Apple Retail managers briefed on the plans. Previously, iPods were stored in the back room along with iPhones, iPads and other major products, so customers had to request one from a sales rep. Starting next Wednesday, Apple will display its latest iPod lineup in the accessory section so that customers can just pick one off the rack.
9to5 Mac援引幾名蘋果零售店經理對此計劃的簡要介紹，於週二晚些時候報道稱，iPod的位置將發生改變。以前，iPod和iPhone，iPad以及其他主要商品，都儲存在庫房裏，因此顧客在店員的幫助下才能拿到產品。但從下週三開始，蘋果會將其最新款iPod陳列在配件區，因此顧客可以直接拿取現成的產品。
Once Apple's core product before the introduction of the iPhone and iPad, the iPod has gradually become a less Significant part of the lineup, accounting for a lower slice of sales. In July, Apple upgraded the iPod Touch with an 8-megapixel camera and a faster 64-bit processor and also increased the variety of colors available for the iPod Nano and Shuffle. Relegating the iPod to the accessory rack can be seen as a type of demotion but also a better way to highlight the devices so they catch the eye of more consumers.
在iPhone和iPad問世之前，iPod曾是蘋果的核心產品，然而現在在蘋果的產品陣容中，iPod的重要性逐漸降低，其佔銷售份額的比重也進一步降低。7月份，蘋果公司升級了iPod Touch，爲其配備了800萬像素的攝像頭和更爲迅捷的64位處理器，同時，增加了iPod Nano和Shuffle的顏色種類。將iPod移至配件區可被視爲是一種降級，但同時這也是突出展示產品，吸引顧客眼球的一種更好的方法。
As part of the store revamp, Apple will also remove its iPad 2 Smart Signs. In the old days, Apple Stores used paper signs and poster boards to display information about its different products. In 2011, Apple replaced those signs and boards with non-working iPad 2 units that displayed product information on their screens. Referred to as Smart Signs, the units apparently confused some customers who thought they were working iPads that they could try out, 9to5Mac said.
作爲此次商店整改的一部分，蘋果公司也會移動iPad 2 Smart Signs的位置。過去，蘋果零售店會用紙質標牌和廣告紙板來展示其不同產品的信息。2011年，蘋果公司用非正常運轉的iPad 2代替了這些紙質標牌和廣告紙板，在iPad 2的屏幕上展示商品信息。9to5 Mac稱，被稱爲Smart Signs 的這些部件明顯地使顧客感到困惑，顧客們還以爲這是可正常操作的用來測試產品性能的機子。Instead of the Smart Signs, Apple will put product and pricing information directly onto the displays of iPhones, iPads and Mac computers. By removing the Smart Signs, Apple will also create more space for other products that consumers can take for a test drive.
蘋果公司將把產品和價格信息直接展示在iPhone，iPad和Mac電腦上，而不再是展示在Smart Signs屏幕上了。通過移動Smart Signs的位置，蘋果公司將爲其他產品創造更多空間，顧客也能夠對產品進行試用。The changes are slated to take place overnight on Tuesday, August 25, so that consumers who visit an Apple Store will see the revamp in action on Wednesday.
這些改變預計會發生在8月25日，星期二這天的一夜之間，因此參觀蘋果零售店的顧客在週三便可看到此次佈局調整了。
