Google推出遊戲流媒體平臺,正面挑戰遊戲機行業
Google is getting into gaming.
谷歌開始進軍遊戲產業了。The tech giant best known for its search engine and Android operating system for smartphones now seeks to take a stab at revolutionizing the $100+ billion gaming industry currently dominated by incumbents like Microsoft, Sony and Nintendo.
科技巨頭谷歌以搜索引擎和手機安卓操作系統聞名，眼下正準備改革市值一千多億美元的遊戲產業；這個產業目前的領頭羊是微軟、索尼和任天堂。As Google seeks to diversify its revenue sources beyond digital ads, gaming presents a massive opportunity for the company.
谷歌正在努力獲得更多電子廣告以外的收入方式，而遊戲產業爲其提供了不小的機會。
But Google appears poised to take a different approach when it presents its vision for the “future of gaming” during its Game Developers Conference (GDC) presentation on Tuesday in San Francisco.
週二，谷歌在舊金山的遊戲開發者會議演講中爲“遊戲業的未來”提供了自己的見解，他們要採取不同的方法。Right now, if you want to play a hit game, you usually need to spend a few hundred bucks on a console like the PlayStation 4 or Xbox One or a good $1,000 or so on a high-end gaming PC. Then, you either need to go to the store and buy a physical game disc or wait for a large file to download to your console, which can take hours.
目前如果想玩爆款遊戲，通常需要花幾百美元買PS4或者Xbox One遊戲柄，或者再好一點花一千美元購入高端遊戲單機。這樣的話就不用去商店或者買實體遊戲光盤，也不用花大量時間下載遊戲。
Google’s streaming service could change that model by letting users stream top games to the devices they already own, like a laptop, smartphone or streaming box connected to a TV.
谷歌的流服務會通過讓顧客在現有設備（筆記本、智能手機、連接電視的流量盒）跟進頂尖遊戲，改變現有遊戲模式。“Cloud gaming will enable publishers to broaden their reach even further by potentially taping into new audiences on any device and any screen,” Forrester vice president and principal analyst Thomas Husson told CNBC.
Forrester公司副總裁兼首席分析托馬斯·胡森告訴全球財經頻道：“雲遊戲會讓發行者拓寬客戶端，甚至可能會帶來不限設備不限屏幕的新受衆。”“Beyond music or video, gaming represents another opportunity to offer recurring streaming revenues for companies in the gaming ecosystem. For cloud platforms like Amazon, Google or Microsoft, it will also become an opportunity to offer cloud storage and services to game publishers, who spend more and more in their IT infrastructure. ”
“除了音樂和視頻，遊戲爲公司提供了另一個機會，在遊戲生態中得到流媒體收入的機會。像亞馬遜、谷歌或者微軟這樣的雲平臺，提供雲儲存和雲設備對遊戲發行者也是一個機會，他們會在信息科技領域投入更多基礎設施。”
