對中國80後和90後來說,自我價值纔是奢侈品
As generations evolve, so too do their markers of luxury.
隨着代際更迭，奢侈的標誌也在變化。Price points, heritage and access barriers that once defined luxury along a clear spectrum have given way to something more multi-dimensional for Chinese millennial consumers.
價格、品牌歷史、入手門檻這些曾經代表奢侈的明確標準，在中國的千禧一代面前，已經讓位於一些更多元的東西了。Whether post-80s, post-90s or even post-95s, this powerful demographic is redefining what affluent consumerism means, and just as they seek more latitude in their personal identities, they are also expanding the definition of new luxury.
不管是80後、90後亦或是95後，這個強大的人羣正在重新定義“富裕的消費”這個概念，而當他們在爲自己的身份尋找更高緯度的同時，他們也在拓展着“奢侈”的定義。
Unlike their western equivalents, however, Chinese millennials have created a value system of human intangibles that speak to their own unique needs and experiences.
與西方的同齡人不同，中國的千禧一代創造了自己的關於無形資產的價值觀，這個價值觀體現着他們獨特的需求與體驗。Mining the value of today
深挖今時今日的價值There’s a growing need for self-actualization among affluent Chinese millennials.
中國千禧一代中那些較爲富裕的人，有着越來越強的自我實現的需求。
From travel to apparel and business, realizing one’s potential in the here-and-now is becoming more and more important.
不管是旅遊、服裝還是商業，發掘當下的潛能，變得越來越重要。Freedom to move between spaces
在不同維度間切換的自由Yes, they embrace the historic social and cultural systems they were raised in, but at the same time, they eagerly move toward a more global vision of the future.
誠然，他們欣然接受自己所生所長的這個歷史文化系統，但同時，他們也急切地朝着更全球化的未來在邁進。These are consumers who both honor their heritage and simultaneously find it important to act as global citizens.
這些消費者既尊重自己的文化傳統，同時也覺得成爲一個世界公民是很重要的事。Finding a higher value system
尋找更高的價值觀Searching for a higher framework – one with perhaps more latitude and room for exploration – is one of the highest life changing elements of value for Chinese millennials.
尋覓更高的格局——更高、更廣的探索空間——對中國的千禧一代來說，是那些關乎人生的價值元素中最崇高的。The luxury of connection
情感連接也是一種奢侈品As fragmented and diverse as Chinese millennials may be, this group shares one thing in common – the perceived luxury of connection.
雖然中國的千禧一代非常多樣化，但他們有一個共同點——都將情感連接看得很珍貴。
