BEC商務英語高級精選口語資料

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BEC商務英語高級精選口語資料1

1. Career development: the importance of being willing to acquire new skills throughout your career

With the unceasing development of science and technology the workplace is now undertaking profound changes. The way you do your work and the equipment you use in your work will definitely change or upgrade in the future, which means you have to learn new skills to deal with these changes. Remember: you are never too old to learn. New skills will make you keep up with the latest technology and help develop yourself throughout your work life.

2. International sales: how to research foreign markets effectively

You should notice the difference between foreign and domestic market and set your target according to specific situation of foreign market. For example: given the different state of living standard the purchasing power of your target market may be higher or lower than the domestic market. If you ignore the difference you are likely to make mistakes in products’ pricing in foreign market.

You should ensure that your research team is excellent at carrying out research in a foreign country. That means every member of the team should mater the native language and be familiar with the specific culture of the target market.

3. Production management: how to implement an effective just-in-time system

What is a JIT production system?

· JIT is an approach to achieving excellence in a manufacturing company based on the continuing elimination of waste (waste being considered as those things that do not add value to the product).

· A repetitive production system in which both the Movement of goods during production, and deliveries from suppliers, are carefully timed so that at each step of the process, the next (usually small) batch arrives for processing just as needed.

· The logic behind JIT: Nothing will be produced until it is needed.

　　BEC商務英語高級精選口語資料2

1. Travel: the importance of being able to speak foreign languages in international business

2. Marketing: how to assess whether there is a market for a new product

You should carry out a research on the customer demands to see if there is a read need in the market for your new product. The feedback or result will help you to decide whether to launch the new product on the market.

You should pay special attention to your competitors. Detect whether they are going to launch their new product onto the market. if the answer if yes that probably means there is a demand in the market for some new product. Then be quick and put on your rival product to coincide with them.

3. Human resources: how to use staff appraisal schemes

You should see to it that the staff appraisal schemes be a chance for management and employees to come together and exchange ideas, set joint targets and improve the way decisions are reached.

The scheme should have a clear appeal process and any negative feedback should be accompanied by evidence such as dates, times and outcomes. Most importantly ratings should reflect measurable element of the job requirements.

4. Advertising: the importance of television and cinema advertisement

In fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or services. With the development of the telecommunication television has become the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the world. They have penetrated into people’s daily life and persuaded them to buy whenever they turn on them. On the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the movie.

　　BEC商務英語高級精選口語資料3

f management: how to ensure effective lines of communication between the workforce and management

As the leader of the company you should open up a channel for the workforce and management to communicate directly. For example you can hold a monthly meeting within the company, which is attended by both the reps from workforce and management. They are allowed to talk with each other openly and freely to exchange views and opinions. They can also set common objectives.

You should achieve this effectiveness by making use of up-to-date technologies. For example you can set up a forum on the intranet of your company so that every member can air and exchange their views on the forum. In this way a effective line of communication will be set up.

You should set up an incentive system to make your staff talk with their line managers.

2. Finance: how to ensure accurate cashflow forecasts

you should establish a monitor system in the first place to detect any possible cashflow gap which will occur during your production and operation. This system can calculate the balance between your income and expenditure on a daily base. And should there be any sign of cashflow problems the system will warn your staff to do something about it before hand.

In order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her departments. The information will be collected everyday for you to take consideration.

3. International sales: how to decide which sales incentives to offer a new foreign customer

　　BEC商務英語高級精選口語資料4

Advertising

1. Media

○1 The types of media: TV and radio commercial, newspapers and magazine, poster and bill board, direct mail, the Internet, etc

○2 Advantages and disadvantages of the major types

TV: high attention, combination of sight, sound and motion; high cost and less audience selectivity.

Newspaper: flexibility, good local market coverage, broad acceptance; short life, poor reproduction quality.

Magazine: high geographic and demographic selectivity, credibility, long life, good pass-along readership; having rivals in the same magazine.

Direct mail: audience selectivity, flexibility, no ad competition within the same medium; relatively high cost, junk mail image.

Internet: high reach of international audience, similar effect as TV commercial, interactive; the users of Internet are limited, compared with TV.

○3 Consider your target audience and your budget to make a wise decision.

2. Agency

○1 Select a suitable agency

A. Consider the reputation and past performances of the agency. Agencies provide the client with the services of highly skilled individuals who are specialists in their chosen field.

B. Same compensation philosophies. Different compensation systems may result in disagreement.

C. Stability in agency’s policies. Mergers and acquisitions may lead to policy changes. This will have negative effect on the performance of the agency.

○2 Ensure that agencies maintain a high level of effectiveness.

A. Regular reviews: financial and qualitative assessments.

B. Financial audit: It is designed to verify costs and expenses, salaries for the employees, and payments to the media and outside suppliers.

C. Give detailed instructions or certain trainings to the agencies about how to represent a company.

D. Make full disclosure of any potential and existing conflict of interest. One agency cannot run two accounts which are indirect competition with each other. In some cases, even indirect competition will not be tolerated.

3. Trade fair and exhibition

○1 Types of exhibition. What are exhibited? Whether it is related to your field? Whether you can find potential customers, suppliers, or partners?

○2 Scale of exhibition. How many participants are listed? Whether it is local or national or international?

○3 Publicity of exhibition. How far is the organizer willing to increase public awareness? Whether they are able to attract public attention and the leading companies of the field?

○4 Cost of admission. Some of the exhibitions are relatively high, because they wish to attract only the professionals of their own field. Some are admission free, because their target market is the entire population.

○5 Other points: Location, transportation, accommodation and time.

Ex: The importance of selecting appropriate members of staff to attend exhibitions.

○1 The exhibition is a stage for a company to exhibit its product, capacity and credibility.

○2 The members need to know every aspect of the product and the company, and what the company wants in the exhibition.

○3 They should have eloquence to promote the product and the flexibility to adapt to the changes.

○4 Because they represent the image of the company, they should also have a good physical appearance.