職場雙語故事：90後創業種出“黃金果”

“只要我們擁有強大的團隊和專業的技術，就能保證公司的良好發展。我們的團隊中這些80後、90後絕非等閒之輩。創業不僅是我們的夢想，同時也可以造福整個社會。”下面本站小編爲大家帶來職場雙語故事：90後創業種出“黃金果”，歡迎大家閱讀!

It’s 7 am, but Li Jun, a 2013 graduate in international economics and trade from Hubei University, is already dressed in a suit and on his way to work. Li looks no different to other graduates, but the 23-year-old is already the CEO of a plant wall (see box) company that makes 2 million yuan in profits a year.

清晨7點，湖北大學國際經濟與貿易專業的2013屆畢業生李俊便已經西裝革履，走在上班的路上了。儘管看上去與其他畢業生並無二致，但23歲的他已是一家年盈利達200萬的綠植公司的CEO了。

Li set up his company in early 2012 when he was still in college. With ambitions to start his own business, Li had already begun making preparations when he started university. He has been successful because he chose the right start-up direction, built an effective team and obtained an independent technology.

2012年年初，還在讀大學的李俊創辦了自己的公司。懷揣着創業的夢想，他在踏入大學那一刻起便已開始積極籌備了。他的成功之道在於選擇了正確的創業方向、組建了一支高效的團隊並持有自主技術。

Early bird with lots of ambition

雄心勃勃的“早起之鳥”

Coming from a family with little fortune, Li never concealed his ultimate career goal - setting up a business and making lots of money.

李俊出身於一個並不富裕的家庭，他始終不放棄自己的終極職業目標—創業致富。

With this in mind, he looked into different businesses while he was at university.

懷揣着這個夢想，他在大學期間考察了不同的行業。

“I once worked in six part-time jobs after school in exchange for 50,000 yuan. I believed that as long as I kept preparing, I would have a chance to start my own business,” he says.

他說：“我曾經在課餘時間同時做六份兼職，賺得5萬元。我堅信，只要做好充分準備，終有一天我會創辦自己的公司。”

Despite putting so much effort into part-time jobs, Li didn’t abandon his studies. Instead, he made the most of the economics and trade courses to equip himself with knowledge that is essential for a business manager.

儘管李俊花很大精力去做兼職，但他並未放棄學業。相反，他充分利用課堂上學到的經貿知識來武裝自己，從而爲做老闆打了下堅實基礎。

Competitive differentiation, SWOT (strengths, weaknesses, opportunities, threats) analyses, and Maslow’s hierarchy of needs - what seemed incomprehensible to most students became part of Li’s everyday life.

差異化競爭、SWOT(優勢、弱勢、機會、威脅)分析法和馬斯洛需求層次理論——這些令大多數學生頭疼不已的課題，現在卻成爲李俊每天的生活內容。

He even regarded Yu Minhong, founder and CEO of New Oriental Education and Technology Group and other well-known entrepreneurs’ biographies as bedtime reading.

他甚至將新東方創始人兼CEO俞敏洪以及其他一些知名企業家的自傳作爲自己的牀頭讀物。

Finding the right idea

尋求最佳的創業理念

The success of a business depends on the idea behind it. Li wasn’t sure about what he would do, until he discovered a business opportunity in building plant walls.

企業的成功取決於經營理念。李俊在發現植物牆這個商機後，終於不再爲前途而感到迷茫了。

That was in his sophomore year when he went to the Shanghai World Expo.

大二時，李俊去參觀了上海世博會。

Before that, his business ideas were confined to the university, such as selling bicycles to students. But the expo made him see the bigger picture — 80 percent of the pavilions had vertical planting, which meant that great importance had been attached to this technology.

在那之前，他的經營思路還侷限在校園內，例如向學生出售自行車。但世博會讓他看到了更廣闊的發展前景—80%的場館都擁有立體綠化，這也意味着該技術已經引起了充分重視。

He also realized that there was little competition in this field.

同時，他也意識到這個領域可謂“零競爭”。

“I walked around Wuhan without seeing any plant walls. And I asked my friend in Beijing, who told me that there weren’t many plant walls there either. So I believe this is a promising business worth trying,” he says.

他說：“我在武漢沒有看到一處植物牆。我詢問在北京的朋友，他們說北京的數量也並不多。因此，我相信這是一個很有前景的項目，值得一試。”

Building an effective team and technology

打造有效的團隊和技術

When it comes to setting up a business, selecting the most effective team and having a core technology are the most important things, says Li.

李俊說，對於創業而言，最重要的是選擇最有效的團隊並持有核心技術。

He was surrounded by a group of people who were also interested in setting up a business. So when he mentioned the plant wall project, many of them joined. Li chose several friends he trusted the most to form the core management team.

他周圍有一羣同樣懷揣“創業夢”的人。所以，當聽到他口中的植物牆項目時，許多人都加入其中。李軍和幾位死黨組建了一支核心管理團隊。

“I selected my partners based on their ambition, interests and behavior. I considered their personality and strengths carefully before assigning work to them accordingly,” says Li.

李俊說：“我根據個人志向、興趣和能力來挑選自己的合作伙伴。在給他們分配相應的任務之前，我都要仔細考慮到他們的性格和長處。

As for the technology, since Li and his team members were new to the field of plant walls, they spent half a year learning about them. They read foreign academic papers, learned from Chinese plant wall experts, worked out their own drip irrigation system, and finally found a suitable planting base, glue and plants.

說到技術，李俊和他的團隊是植物牆領域的新手，他們花了半年的時間來學習相關技術。他們閱讀了國外的學術論文，同時向國內植物牆方面的專家拜師學藝，自主研發出一套滴灌系統，並最終找到合適的種植基地、粘合劑以及綠植。

It may sound simple, but grasping the technology required a lot of experience and research. “We finished all these tasks in a relatively short period of time not because they were easy, but because we were fully devoted to them,” Li says. With their devotion, he and his team members transformed their idea into a start-up company that made almost 2 million yuan in profits in the first year.

雖然聽起來簡單，但想要掌握這門技術，就需要大量的研究和實踐。李俊說：“我們能在較短的時間內完成這些工作，並不是因爲簡單，而全靠我們全身心的投入。”李俊和他的團隊爲這份事業傾注了全部，最終實現了“創業夢”，公司第一年就創造了200萬元的盈利。

“As long as we have a great team and good technology, we’ll keep this business going,” says Li. “Our team members from the post-1980s and post-1990s generation are beyond ordinary. Running a business is not only a dream for us, but also good for society,” he says.

李俊說：“只要我們擁有強大的團隊和專業的技術，就能保證公司的良好發展。我們的團隊中這些80後、90後絕非等閒之輩。創業不僅是我們的夢想，同時也可以造福整個社會。”