純正地道美語 第272期(外教講解):推遲迴答問題
Mr. Ford: Now, as we have already discussed there is a huge untapped market out there both in Asia, in other developing markets, and in the more mature markets for us to push into. Now of course, this represents an enormous challenge with enormous rewards for the winners, but for any new product we need a great marketing message and marketing campaign
Mr. Ford: It needs to be directed and focused at our target consumer, and needs to be pitched at exactly the right level. The question we must first address is of course, who is our target consumer and secondly what do they expect from the next generation Alpha lap-top?
Mr. Ford:Let’s first of all tackle the first question. Our target consumer for the x420 is the middle class, white collar worker with an above average income. However, as we mentioned before the total number of computer owners is expanding rapidly and we need to broaden our audience for this product.
Mr. Ford:For example, the x420 is also ideally suited to the younger student sector,who might use laptops both for study and gaming. There is no doubt that.
Audience Member:Mr. Ford, if I could just interrupt a moment. You say that the computer is suitable for students, but don’t you think the price of the x420 is just too much for most students?
Mr Ford:Well, that’s a fair point. If you don’t mind I’d like to tackle your question a little bit later in the Q and A section. Is that okay?
Audience Member: Yes,sure.
Mr Ford:Okay, so as I was saying we have an exciting campaign planned for the x420. Firstly, we will have a nationwide television campaign, as well as advertising on radio and also in many computer publications. We also intend to…
Audience Member: I’m sorry to stop you Mr. Ford, but do you really think that a television campaign is cost effective. I mean, how much is that going to cost?
Mr Ford: Well I don’t have the figures to hand, but I’d be happy to discuss those figures with you after the presentation. Okay let me just go on to talk a little more about the exciting campaign we have in store.
untapped a.未開發的
developing market 發展中的市場
mature markets 成熟的市場
marketing message營銷信息
tackle v.處理
white collar 白領
Q and A 問答
想一想再看
v. 變寬，伸廣
聯想記憶X單詞broaden聯想記憶：broad寬+en表動詞，“變成”→加寬 mature[mə'tjuə]
想一想再看
adj. 成熟的，(保單）到期的，考慮周到的
想一想再看
adj. 合適的，適宜的
adv. 合適
想一想再看
adj. 有效的，有影響的
聯想記憶X單詞effective聯想記憶：ef出，fect做－做出來的效果 enormous[i'nɔ:məs]
想一想再看
adj. 巨大的，龐大的
聯想記憶X單詞enormous聯想記憶：e出+norm=rule規則，規範+ous→出了正常狀態→巨大的，過分的 interrupt[ə'rʌpt]
想一想再看
v. 打斷，打擾，中止，中斷
n. [計算機]
inter中間，rupt斷裂－使別人的談話在中間斷裂－打斷 challenge['tʃælindʒ]
想一想再看
n. 挑戰
v. 向 ... 挑戰
想一想再看
n. 住址，致詞，講話，談吐，(處理問題的)技巧
intend[in'tend]
想一想再看
vt. 想要，計劃，打算，意指
聯想記憶X單詞intend聯想記憶：in內+tend伸展→內心伸出→打算 presentation[en'teiʃən]
想一想再看
n. 陳述，介紹，贈與
n. [美]講課，報告
pre前，sent感覺，ation：表演之前要提前進入感覺源於：present（v 介紹；上演）
Mr. Ford: 正如我們先前討論的那樣，在亞洲和其他發展中的市場還有巨大的市場潛力，在相對成熟的市場我們也能進軍。當然，這意味着獲勝者要遇到更大的挑戰，同時也會有巨大的彙報，但是對於任何一種新產品，我們都需要市場營銷信息和銷售團隊。
Mr. Ford: 需要訂位和關注我們的目標顧客，還需要把握好顧客的需求層次。我們必須提出的問題：誰是我們的目標客戶？顧客希望下一代Alpha筆記本是什麼樣的？
Mr. Ford: 我們先來處理第一個問題，x420面對的消費羣體是中層階級，平均工資較高的白領。但是，我們提到過使用計算機的人數在飛速上升，我們需要拓展產品的消費羣體。
Mr. Ford: 比如，x420也適合於學生羣體，他們用筆記本來學習和完遊戲，那是毫無疑問的。
Mr. Ford: Ford先生，能打斷你一下嗎？你說筆記本也適於學生，但是你不認爲x420的價格對大多數學生來說太高了嗎？
Audience Member: 問得好。如果你不介意，我想在稍後的“問答環節”回答你的問題。好嗎？
Mr. Ford: 當然可以。
Audience Member: 我剛纔說我們有銷售x420的團隊。首先，我們有全國電視團隊，以及廣播和許多計算機出版物中的廣告。我們還打算……
Mr. Ford: 很抱歉打斷你，但是你不認爲電視團隊的花費很高嗎？我的意思是，那要花多少錢？
Mr Ford: 我手上沒有數字，但是我願意在講話後和討論這些數字。我們來談下商店中的銷售團隊。
重點單詞查看全部解釋broaden['brɔ:dn]想一想再看
v. 變寬，伸廣
聯想記憶X單詞broaden聯想記憶：broad寬+en表動詞，“變成”→加寬 mature[mə'tjuə]
想一想再看
adj. 成熟的，(保單）到期的，考慮周到的
想一想再看
adj. 合適的，適宜的
adv. 合適
想一想再看
adj. 有效的，有影響的
聯想記憶X單詞effective聯想記憶：ef出，fect做－做出來的效果 enormous[i'nɔ:məs]
想一想再看
adj. 巨大的，龐大的
聯想記憶X單詞enormous聯想記憶：e出+norm=rule規則，規範+ous→出了正常狀態→巨大的，過分的 interrupt[ə'rʌpt]
想一想再看
v. 打斷，打擾，中止，中斷
n. [計算機]
inter中間，rupt斷裂－使別人的談話在中間斷裂－打斷 challenge['tʃælindʒ]
想一想再看
n. 挑戰
v. 向 ... 挑戰
想一想再看
n. 住址，致詞，講話，談吐，(處理問題的)技巧
intend[in'tend]
想一想再看
vt. 想要，計劃，打算，意指
聯想記憶X單詞intend聯想記憶：in內+tend伸展→內心伸出→打算 presentation[en'teiʃən]
想一想再看
n. 陳述，介紹，贈與
n. [美]講課，報告
pre前，sent感覺，ation：表演之前要提前進入感覺源於：present（v 介紹；上演）
