王靜瑛升任星巴克中國CEO 大陸門店5年將增至5000家

Starbucks named its first chief executive officer for China recently, also announcing plans to operate 5,000 mainland stores by 2021.

日前，星巴克任命了第一位中國首席執行官，此外還宣佈計劃到2021年經營5000家大陸門店。

To achieve that goal, the coffee giant will open 500 new stores in China every year.

爲了實現這一目標，這家咖啡巨頭每年將在中國開設500家新店。

Belinda Wongwill become the company's CEO of China, promoted from her former position as regional president.

王靜瑛從以前中國區總裁的職務晉升爲該公司的中國首席執行官。

Besides focusing on overall long-term growth, Wong will be responsible for key areas including the 2017 opening of the first international Starbucks Roastery and Reserve Tasting Room in Shanghai.

除了專注於整體長期的發展，王靜瑛也將負責關鍵的領域，包括2017年在上海開設第一個國際精品烘焙品嚐室。

Wong will also oversee digital and e-commerce strategies across the market.

此外，王靜瑛還將監督整個市場的數字化和電子商務戰略。

Howard Schultz, chairman and CEO of Starbucks, said on a CNBC show that he believes in the Chinese economy and the buying power of Chinese consumers, adding that the company believes "these are the early days for Starbucks in China."

星巴克董事長兼首席執行官霍華德·舒爾茨在CNBC節目上表示，他相信中國經濟和中國消費者的購買力。他還表示，該公司認爲“這些都是星巴克在中國的初期發展。”

Starbucks first entered China in r 17years, the company now operates more than 2,300 cafes in 100-plus cities.

星巴克於1999年首次進入中國。17年後，該公司現在經營着超過2300家咖啡店，遍佈100多座城市。