全球銀行加入亞洲富豪"爭奪戰"

Amid slumping Asian markets and a dimmer outlook for deals this year, bankers in Asia are going back to basics: managing money for wealthy clients.

在亞洲股市暴跌和今年交易業務前景黯淡的大背景下，亞洲的銀行家們正在迴歸基礎：爲富有的客戶理財。

Global banks from Goldman Sachs Group Inc. to Standard Chartered PLC are deploying new tactics to gather more assets from Asia's wealthy families. Firms are hiring more private bankers and culling clients from other parts of the bank. Bankers want to show clients their advice is needed in turbulent times. They are also pouring on perks, offering clients access to ritzy cars and events around the world.

爲獲得亞洲富有家庭的更多資產，包括高盛集團和渣打集團在內的全球銀行正在使用新辦法。這些銀行在招募更多的私人銀行家，從自身其他業務領域獲取客戶。銀行家想讓客戶意識到，在市場動盪的時期，銀行的建議是有價值的。他們還毫不吝嗇地向客戶提供額外禮遇，比如品鑑豪車，到世界各地參加活動等等。

The 18% decline in the Shanghai stock market so far this year and mounting doubts about new share offerings have banks counting on wealth managers to bring in a bigger share of revenue across Asia.

今年以來，上海股市下跌18%，對新股發行業務的疑慮不斷增加。這些情況使銀行不得不依賴財富管理人員帶來亞洲市場收入的更大份額。

"Particularly in Asia-Pacific, wealth management is going to grow," said Keith Pogson, senior partner in financial services for Asia-Pacific at Ernst and Young. "It's one thing that is a constant."

安永會計師事務所亞太區金融服務高級合夥人Keith Pogson表示：“尤其是在亞太區，財富管理業務將會有所增長。這一點是可以肯定的。”

The potential is immense: The Asia-Pacific region had 4.7 million high-net-worth individuals in 2014, more than any other region in the world, according to Capgemini and RBC Wealth Management. Such individuals, defined as those with investible liquid assets of $1 million or more, controlled $15.824 trillion in assets as of that year.

要知道，這一方面的潛力是巨大的：據Capgemini和RBC財富管理的數據顯示，2014年亞太地區高資產淨值個人達到470萬，超過全球其他任何一個地區。高資產淨值個人是指可投資流動資產達到100萬美元或以上的個人，2014年這些人所控制的資產達到了15.824萬億美元。

Banks in Asia are also trying to use the close relationship that private bankers have with their rich clients to squeeze more revenue out of their investment-banking business.

亞洲的銀行也在試圖利用私人銀行家與其富有客戶之間的緊密關係，從投行業務中獲取更多收入。