中國網購大調查 男人花錢多過女人!

The average annual online consumption of Chinese males per capita has reached RMB10,025, surpassing that of the females, according to a joint report issued by Boston Consultant Group (BCG) and AliResearch, an e-commerce research institute under Alibaba.

據波士頓諮詢公司和阿里研究院聯合發佈的一份報告顯示，中國男性年均網購金額已經超過了女性，達到了10025元。

The report found that 73% of male consumers in first-tier cities believe that appearance is important in job hunting and dating, and 88% of them learn about beauty products and fashion on the Internet.

該報告發現，一線城市73%的男性消費者認爲外表在求職和戀愛中很重要，88%的人會在網絡上了解美容產品和時尚。

In addition, 83% of the males aged 18 to 35 years old in first-tier cities consider it necessary to use skincare products.

此外，一線城市83%的男性（18-35週歲）認爲有必要使用護膚產品。

With a single population approaching 200 million, customized products and services for singles in China is a major opportunity for merchants involved with mini karaoke, single-seat restaurants, small refrigerators, and even small apartments.

隨着中國單身人口逼近2億大關，爲單身人羣量身定製的產品和服務就是商家們的巨大商機所在，包括迷你卡拉OK、單座餐廳、小冰箱、甚至小型公寓等等。

The report said that China's consumer market will hit $6.1 trillion in 2021, and market segmentation will continue to increase.

該報告表示，到2021年，中國的消費市場規模將達到6.1萬億美元，市場細分將繼續增加。

BCG and AliResearch pointed out in the report that China's consumer economy is expanding at an annual rate of 10%, though the GDP growth has slowed.

波士頓諮詢公司和阿里研究院在報告中指出，儘管中國GDP增速放緩，但是中國的消費經濟仍將以每年10%的速度增長。

By 2021, China will add $1.8 trillion in new consumption. That is roughly the size of Germany's consumer market today, and more than one-fourth of all consumption growth in major economies.

到2021年時，中國將增加1.8萬億美元的新消費。這一數額幾乎跟目前德國的消費市場差不多大，比所有主要經濟體消費增長的四分之一還要多。