智能機市場爭奪戰:諾基亞新發布Lumia 928
Nokia has unveiled a new high-end smartphone, the Lumia 928, which it will sell exclusively through the second-largest US carrier, Verizon, aiming to expand its share in the premium market after years in which it has fallen behind rivals Samsung and Apple.
在多年落後於競爭對手三星和蘋果之後，諾基亞推出了一款新的高端智能手機Lumia 928，它將通過美國第二大運營商Verizon獨家出售，旨在擴大其在高端市場的份額。
The new Lumia 928, priced at $99 if customers mail in a $50 rebate and sign to a two-year deal with Verizon, is similar to the Lumia 920 Model currently sold through AT&T, but is lighter and slightly different in appearance.
新的Lumia 928，如果消費者加上50美元的郵購折扣，同時與Verizon簽署一份爲期兩年的協議，售價就爲99美元，類似於目前通過AT&T出售的Lumia 920模型，但質量更輕，外觀略有不同。
It weighs 162g compared with 185g for the 920, which some critics had said was too heavy. The 4.5in screen also extends to the edge of the phone, giving a sharper impression than the curved edges of the 920. The new models also come in black and white, compared with the colourful options including blue, red and yellow, of the earlier Lumia range.
與諾基亞920的185g相比它重162 g，一些批評者說太重了。4.5英寸屏幕也達到手機的極致，相比諾基亞920的弧線邊緣給人一種銳利的印象。與早期Lumia系列包括藍色、紅色和黃色的五顏六色的選擇相比，新模型也有黑白兩色。
Most other features, such as a 8.7MP camera and 1.5GHz dual core processor by Qualcomm, are the same as the 920.
其他特性比如870萬像素的攝像頭和高通公司的雙核1.5GHz雙核處理器，大都與920相差不大。
The 928 is the latest in Nokia's Lumia range of smartphones which use Microsoft's Windows Phone 8 software.
這款928是最新的諾基亞Lumia系列的智能手機，使用微軟的Windows Phone 8軟件。
Nokia switched to Windows Phone in 2011, aiming to compete with Apple's iPhones and rivals using Google's Android system. Though worldwide sales of Lumia phones have grown in recent quarters, at 5.6m in first quarter they still account for only around 5% of the overall smartphone market, which now makes up more than half of all mobile phone sales.
諾基亞在2011年轉向了Windows Phone，旨在與蘋果的iphone和使用谷歌的Android系統的競爭對手抗衡。儘管Lumia手機的全球銷售已經在最近幾個季度有所上升，在第一季度560萬，但他們仍只佔整個智能手機市場約5%，而智能手機佔了手機銷售的超過一半。
Earlier this week chief executive Stephen Elop launched a series of new products running Nokia's "Asha" software, which gives it some smartphone-like capability, priced in the lower and mid-tier range to protect its position in emerging markets such as India and China. However Nokia itself doesn't class Asha phones as smartphones, and the new models don't have 3G data capability.
本週早些時候，首席執行官斯蒂芬•埃洛普推出了運行諾基亞"Asha"系統的一系列新產品，給了其一些類似智能手機的功能，價格較低和中檔定位來保護自己在印度和中國等新興市場的地位。然而諾基亞本身並不將Asha手機歸爲智能手機，新模型沒有3 g數據功能。
