阿里巴巴將在美國推出電商網站

Alibaba, the Chinese ecommerce company that has long ­connected US brands to Chinese suppliers, now wants to help sell goods to American ­consumers.

長期以來爲美國品牌與中國供應商牽線搭橋的中國電子商務企業阿里巴巴(Alibaba)，如今希望幫助商家將商品銷售給美國消費者。

The company, which is poised for an initial public offering that analysts say could value it at more than $100bn, announced yesterday that it would launch its first majority-owned ecommerce venture in the US.

該公司昨日宣佈，將在美國推出首個由其持有多數股權的電子商務網站。阿里巴巴正計劃進行首次公開發行(IPO)，分析師表示，其估值可能超過1000億美元。

Two of Alibaba’s US subsidiaries, Vendio and Auctiva, will soon launch a business-to-consumer site, called 11 Main. Alibaba did not give further details about 11 Main beyond describing it as a boutique ecommerce platform selling “interesting quality products” from “handpicked shop owners”.

阿里巴巴在美國的兩家子公司Vendio和Auctiva將很快推出一個企業對消費者網站“11 Main”。阿里巴巴表示，新網站將是一個精品電子商務平臺，銷售來自“精選店主”的“富有趣味的高質量產品”。除此之外，阿里巴巴沒有透露更多有關“11 Main”的細節。

The move is the latest by Alibaba to seek additional sources of growth. Alibaba’s sites control 80 per cent of China’s ecommerce, and revenues from those sites last quarter grew by more than half to $1.78bn, but the rate of growth has slowed since last year.

此舉是阿里巴巴尋求擴大業績增長來源的最新舉措。阿里巴巴旗下的網站控制着中國80%的電子商務，上一季度，來自這些網站的收入增長逾一半，至17.8億美元，但其增速自去年以來有所放緩。

Earlier this week, it made an unsolicited bid to take private AutoNavi, in an all-cash deal that values the mapping company at $1.6bn.

本週早些時候，阿里巴巴發出主動收購要約，試圖將地圖公司高德(AutoNavi)私有化，這一全現金收購對高德的估值爲16億美元。

The deal would allow Alibaba to improve its mobile commerce capabilities. Alibaba is also expanding into wealth management services and taxi hailing apps in China.

這筆交易將讓阿里巴巴擴大其移動電子商務能力。在中國，阿里巴巴還在進軍財富管理服務和打車應用。

Alibaba now markets in the US mainly using Aliexpress, an English language website intended to connect US businesses with wholesalers in China. It operates mostly in emerging markets such as Russia, India, Chile and Brazil, but also in the US.

阿里巴巴現在主要利用英文網站Aliexpress在美國進行推介，該網站致力於將美國企業與中國批發商聯繫起來。阿里巴巴的業務多數位於俄羅斯、印度、智利和巴西等新興市場，但也包括美國。

A person with knowledge of the 11 Main launch cautioned against portraying it as a foray by Alibaba into the US, saying that despite having full ownership the venture wouild be run independently by its two subsidiaries.

瞭解“11 Main”成立過程的一位人士警告說，不宜將其描述爲阿里巴巴進軍美國的行動，他表示，儘管新網站由阿里巴巴全資所有，但將由其兩家子公司獨立運營。