小米將向美國出售手機周邊設備
Xiaomi, the fast-growing Chinese gadget maker, will make its first tentative steps into the US market this year.
快速增長的中國移動設備製造商小米(Xiaomi)，今年將向美國市場邁出試探性的第一步。The five-year-old company, which was valued at roughly $45bn in a fundraising last year, will launch an array of accessories through its ecommerce portal in the coming months.
這家成立只有5年的企業在去年一輪融資中估值達到約450億美元。它將在隨後幾個月裏，通過其電子商務門戶網站，向美國推出一系列電子配件。
However, Xiaomi said it will not bring the smartphones for which it is best known to the US yet, focusing on lower-cost items such as headphones, battery packs and fitness trackers, because of what its executives described as high regulatory and legal requirements for more expensive and sophisticated devices such as mobile phones and television sets.
不過，小米表示，目前還不會向美國推出其最知名的智能手機產品，而會把精力放在耳機、充電寶和健身跟蹤設備等價格較低的商品上。小米主管表示，這麼做的原因是，對於移動電話和電視機等更昂貴和更精密的設備，監管和法律方面的要求很高。
“We intend to launch here in the US in a few months, perhaps a few other markets as well,” Hugo Barra, Xiaomi’s head of global, said in San Francisco on Thursday.
週四，小米全球主管雨果•巴拉(Hugo Barra)在舊金山表示：“我們打算幾個月後在這裏向美國推出我們的產品，也許我們還會向其他幾個市場推出產品。”In its first significant press conference held in the US, Lin Bin, Xiaomi’s co-founder, set out his vision for the business, which saw revenues increase 135 per cent to Rmb74.3bn ($11.9bn).
在小米在美國舉辦的首個大型記者招待會上，該公司共同創始人林斌勾勒了他對小米的願景，表示小米營收將增長135%，達到743億元人民幣（合119億美元）。“We are an internet company,” he said. “We are not in the business of only making handsets.”
他說：“我們是一家互聯網公司，我們的業務不僅僅包括手機制造。”Xiaomi’s MIUI operating system, a customised version of Google’s Android software, is used by more than 100m smartphone owners around the world, he said. He intends to expand that scale even further, fuelled by more than $1bn in funding last year.
他說，全球逾1億智能手機用戶正在使用小米的米柚(MIUI)操作系統。他打算在去年籌得的逾10億美元資金幫助下，進一步擴大該系統的裝機量。米柚是谷歌(Google)Android系統的定製版本。“Driving market share and having a great experience on the device that we sell to users is really the most important goal for us — not profit.”
“對我們來說，最重要的目標是擴大市場份額，以及令我們出售給客戶的設備帶來極佳體驗——而不是盈利。”
