喬納森艾夫爵士成爲蘋果首席設計官
Apple has promoted Sir Jonathan Ive to a new role as chief design officer, in a move that will consolidate the British designer’s hold on the direction of new products at the world’s most vAluable company.
蘋果(Apple)已擢升喬納森•艾夫爵士(Sir Jonathan Ive)爲首席設計官。此舉將鞏固這位英國設計師對全球市值最高公司的新產品方向的掌控力。Sir Jonathan was given combined duties for both hardware and software design in an executive reshuffle in 2012, but will relinquish day-to-day managerial responsibility for those two teams to Richard Howarth, vice-president of industrial design, and Alan Dye, vice-president of user interface design, respectively.
在蘋果公司2012年的高層調整中，喬納森爵士同時被委任以硬件和軟件的設計職責。但未來他將把這兩個團隊的日常管理分別交給工業設計副總裁理查德•豪沃思(Richard Howarth)和用戶界面設計副總裁阿蘭•戴伊(Alan Dye)。
“In this new role, he will focus entirely on current design projects, new ideas and future initiatives,” Apple said. The new position acknowledges an ongoing expansion of his role beyond its devices and into designing Apple’s retail stores and new Cupertino campus, right down to its office furniture.
蘋果表示：“在新職位上，他將把精力完全投入到現有設計工程、新創想和未來項目中。”新崗位的職責將不再侷限在設備設計，還將擴展至蘋果零售商店和新庫珀提諾(Cupertino)園區以及蘋果的辦公傢俱。
“Jony is one of the most talented and accomplished designers of his generation, with an astonishing 5,000 design and utility patents to his name,” Tim Cook, Apple’s chief executive, said in a memo to employees obtained by tech blog 9to5Mac. “His new role is a reflection of the scope of work he has been doing at Apple for some time.”
“喬納森是他的同代人中最有才華、成就最大的設計師之一，他名下的設計和效用專利高達5000件，”蘋果首席執行官蒂姆•庫克(Tim Cook)在給員工的一份備忘錄中說。“他的新角色反映了一段時間以來他在蘋果所從事工作的範圍。”Sir Jonathan now rivals the iPhone maker’s chief executive Tim Cook for power and influence within Apple, especially in the area of product direction that was previously led by its late co-founder Steve Jobs.
喬納森爵士目前在蘋果內部的權力和影響力已可與蒂姆•庫克相媲美，尤其是在新產品方向上，這一領域曾由已故聯合創始人史蒂夫•喬布斯(Steve Jobs)領導。Yet some outside observers have seen the transition as a possible signal that Sir Jonathan is preparing for an eventual exit from the company.
不過，一些外部觀察人士認爲，這次職位變化可能意味着，喬納森爵士正在爲最終離開蘋果而做準備。
