NBA聯手阿里!!馬爸爸這是盯上咱們球迷了!!
Alibaba is getting an assist from the NBA as the two entities expanded their partnership with the professional basketball league offering fans in China original programming as well as an easier path to buying league gear.
阿里巴巴未來將從NBA處受益良多，雙方最近加深了合作關係，比如讓中國球迷能享受美職籃原創節目，同時也有更簡便的途徑購買聯盟的產品。The original programming will cover a wide range of popular basketball and cultural topics, including game predictions, fashion, sneakers, and memorabilia.
原創節目覆蓋衆多頗受歡迎的籃球內容和文化主題，涉及比賽預測、時尚、球鞋和紀念品。The content will be available throughout the regular season, NBA All-Star, the NBA Playoffs and The Finals, bringing the latest NBA trends and news through various interactive formats, such as short videos and livestreaming by celebrities and influencers.
所有內容貫穿整個常規賽，全明星賽，季後賽和總決賽，通過多種形式，例如名人大腕的短視頻和流媒體，向大衆呈現最新的NBA潮流和新聞。
Alibaba has about 700 million consumers across all of its platforms, and those consumers will be able to access league content through a dedicated "NBA section."
阿里巴巴的所有平臺活躍着約7億消費者，這些消費者可以通過專屬的NBA板塊獲取聯盟資訊。
"The NBA is always looking to innovate, and we are absolutely thrilled to expand our partnership with Alibaba," said NBA China CEO Derek Chang.
NBA中華區總裁Derek Chang說：“NBA總是在創新，我們始終致力於擴大我們與阿里巴巴的合作”"We share the same goal, which is to provide fans with one-of-a-kind online content consumption and shopping that leverages the latest technology. We look forward to working with Alibaba to continue to grow the game of basketball in China."
“我們有共同的目標，都想駕馭最新科技爲球迷創造獨一無二的線上資訊消費和購物體驗。我們期待與阿里巴巴合作，繼續發展中國的籃球比賽市場”。The NBA is one of the most popular sports leagues in the world, with a sizable and passionate fan base in China.
NBA是世界範圍內最受歡迎的體育聯盟之一，在中國擁有廣泛而熱情的球迷基礎。With this expanded partnership, we will fully leverage Alibaba’s ecosystem to create a unique digital experience and bring the NBA closer to fans and consumers in China.
隨着合作關係的擴大，我們將充分利用阿里巴巴的生態系統，創造獨有的數字體驗，使中國球迷和消費者更近距離享受NBA。更多精彩內容請關注微信公衆號、新浪微博：籃球英文堂
