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電視節目爲什麼不展示更多的女性自行車運動

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July is the best month of the year for cycling fans: three glorious weeks of the Tour de France to gorge on, provided you can wrestle the remote from any Wimbledon watchers in your life.

7月對自行車愛好者來說是一年中最好的月份: 假如在你的生活中能遠離溫布爾觀察者的爭鬥,那麼你將盡享輝煌的三週環法自行車賽並飽吃美食。

Yet while it is possible to watch Mark Cavendish's renaissance live on both Eurosport and ITV4, anyone wanting to follow the Giro Rosa has to make do with crumbs posted on social media.

儘管在歐洲體育和英國網絡4頻道可以看到馬克卡文迪什的文藝復興,然而任何想追隨吉羅-羅莎的人必須尋找社交媒體上的消息。

Every evening, I catch-up with the Tour highlights on ITV4: on Friday I found out that Evelyn Stevens of the USA won the individual time trial, her third stage win of the 2016 edition. I'd been wondering how Lizzie Armitstead had been getting on: it was only after some googling I found out our homegrown world champion pulled out after feeling poorly.

每天晚上,我都追隨英國網絡4頻道的旅遊亮點節目:週五我發現美國的伊芙琳·史蒂文斯贏得2016年版的第三階段的個人計時賽。我一直想知道阿米斯特德怎麼得到的:用谷歌搜索之後,我才發現我們國內的世界冠軍感覺狀態不佳後退出了比賽。

電視節目爲什麼不展示更多的女性自行車運動

Apparently the Italians show Giro highlights each night, but no English language broadcaster seems to want to follow suit. It's a huge problem for women's cycling, as US cyclist Mara Abbott explained to me last week: without TV coverage, the sponsors aren't interested. Without sponsors willing to invest decent money, riders don't get paid properly, and like Abbott, end up working on civvy street to make ends meet. I couldn't believe it when she told me she worked at a farmers' market to pay her mortgage this winter, despite winning the Giro Rosa twice.

顯然意大利人每晚都展示吉羅的亮點,但似乎沒有英語廣播公司想效仿。這對女性自行車運動來說是個巨大的問題,就像上週美國自行車參賽者者馬拉雅培向我解釋的那樣:沒有電視報道和贊助商贊助。沒有贊助商願意投資的錢,騎手也得不到適當的報酬,像雅培一樣最終致力於平民生活來維持生計。我無法相信, 儘管在吉羅-羅莎賽道贏過兩次,但她告訴我這個冬天她爲支付抵押貸款需在農貿市場工作。