H&M要做內衣了?每件單品都美到炸裂
Over the years, H&M has driven crowds of customers to its till points with designer collaborations from Kenzo to Karl Lagerfeld and Erdem.
數年來，H&M聯合Kenzo、Karl Lagerfeld 還有設計師Erdem推出的合作款吸引了無數消費者。However, the Swedish retail giant is yet to join forces with a lingerie brand.
不過這個瑞典零售巨頭開始和內衣品牌合作。This summer, H&M is launching its first underwear collaboration, with the trailblazing Amsterdam-based Love Stories.
今夏， H&M宣佈將首次與內衣品牌Love Stories合作，首次推出內衣系列。Love Stories是一家荷蘭阿姆斯特丹的內衣品牌。
A brand that hit the scene in 2013, Love Stories is well-known for its eclectic prints, super-comfortable designs and mix-and-match approach to underwear – all featured in this new line.
該品牌創立於2013年，L因其不拘一格的印花、混搭風格以及舒適的設計而聞名。此次合作也會將這些運用到新的產品線。Designed together with H&M's in-house team, the new range features the distinctive print and colour combinations of Love Stories, which its founder, MarloesHoedeman calls “perfect mismatches” – think leopard print, stars and bold florals mixed with lace, athletic stripes and ruffled edges.
所有產品均由H&M團隊和Love Stories共同設計完成，具有鮮明的Love Stories印花與色彩組合。創始者Hoedeman將之稱爲“完美的混搭”，他認爲豹紋、星星與怒放的鮮花和蕾絲、運動條紋以及褶邊搭配在一起。
The colour palette consists of dusky pink, black and olive green, and everything can be effortlessly mixed and matched to suit any mood or fit your personal style.
色彩主要爲暗粉、黑色與橄欖綠。所有產品都能根據心情隨意混搭，讓穿着者充分展示她們的個性。“Lingerie has always been an important part of fashion. With this collaboration, we really want to show that lingerie can be just as fun and expressive as clothes even if it's not always on view, and therefore Love Stories was the perfect fit,” she said.
“內衣一直都是時尚的重要組成部分。藉助這次合作，我們希望告訴人們即使內衣通常'隱而不見'，它們依然可以像其他服裝那樣充滿趣味和表現力，就這點來看，Love Stories是我們的完美搭檔。“We've long admired Marloes for her energy, her drive and, of course, her designs, so we're thrilled to be doing this together.
我們一直都十分欣賞Marloes，她精力充沛、幹勁十足，總能想出讓人驚豔的設計。所以我們很高興能與她進行合作。”The H&M x Love Stories collaboration will be available in selected stores worldwide as well as online from 9 August.
此次H&M x Love Stories的合作系列從8月9日開始線上線下同時開售。
