Ins點贊最多的照片竟是個雞蛋？估價25萬美元

The world's most popular Instagram post could now be worth more than £250,000, if sponsored, according to a leading influencer marketing agency.

據一個一流的、很具影響力的營銷團隊介紹，世界上最受歡迎的Instagram目前預估贊助超過25萬英鎊。

As it stands, the @world_record_egg account boasts more than 5.8 million followers, days after gaining more than 40 million 'likes' on a stock image of an egg with the caption: “Let's set a world record together and get the most liked post on Instagram.”

賬號“@world_record_egg”擁有580多萬的粉絲，在發佈一張雞蛋的圖片，並配文“讓我們共創世界記錄，獲得ins最多的贊吧”，隨後收到超過4000萬贊。

As a result, influencer marketing agency Pulse Advertising & Talent Management estimates the post could now be worth a quarter of a million pounds.

結果是營銷團隊Pulse Advertising & Talent Management估計這條ins現在價值25萬英鎊。

Christoph Kastenholz, co-founder of the agency exclusively tells the Independent that the account's large number of followers means “the egg now reaches five times as many people as an established brand”.

該團隊聯合創始人克里斯托獨家告訴媒體《獨立報》，該賬號的大量粉絲意味着“這顆雞蛋現在受到的關注人數是老品牌的五倍。”

“At the current market value of followers, the egg could value one single post at £25,000 and possibly more.

“按現在粉絲的市值來算，這顆雞蛋的一張照片價值25萬英鎊，或者更貴。”

However, Kastenholz points out the value of influencer marketing lies in the trust of a character and not followers alone.

但是克里斯托也指出，影響者營銷的價值在於對品質的信任，遠非粉絲量這一個衡量標準。

“So far the egg has only created attention, not yet relationships with its followers,” he adds, which may affects its monetary sponsored value on Instagram.

他說：“目前爲止這顆蛋只吸引了注意力，尚未和粉絲建立聯繫。”這可能會影響它的贊助價值。

（翻譯：阿忙）