商務英語BEC初級常見口語話題（市場營銷）
今天小編給大家帶來BEC初級常見口語話題（市場營銷），一起來學習吧！
市場營銷(產品相關的話題)
產品屬性：
brand 品牌 price價格 quality質量 after-sales service售後服務 reputation聲譽 reliability可信度
一、價格的制定
影響因素：competition競爭 supply and demand供給和需求 customers'perception of price客戶對價格的感知
措施：offer seasonal /trade/cash discount to stimulate demand/boost sale 提供季節性/商業/現金折扣以刺激需求/促銷
Carry out survey to find out customers' needs and tastes 對客戶的需求和品位進行調查
二、產品推銷/推廣
目的
aim at target market; promote product efficiency;meet and beat fierce competition capture a large market share方式
launch an advertising campaignpersonal selling：employ some experienced salespeoplesales promotion：offer promotional gifts 提供促銷禮品 free samples 免費的樣品 coupons 優惠券 rebate 回扣 loyalty scheme 忠誠顧客獎勵計劃 sweepstake 抽獎 trading stamp優待券contest publicity： mass media好處
attract potential customers boost the sale of product encourage customers to try new products三、客戶服務目的
increase the level of customer satisfaction; meet customers' expectation; improve the standard of customer service四、提高服務質量的措施
Have an after-sale services supervision systemstaff training program (improve staff friendliness;the speed of service;learn to deal with customer complaints)check sales figures regularlyobtain feedback from customer (set up a hotline;conduct a survey)五、留住顧客
understand what the customer needs provide high quality product and good service offer some discount to regular customer upgrade interior decoration 升級室內裝飾六、招待客戶
招待方式+具體目的
arrange a big welcoming dinner+ show warm welcome/hospitality;make them feel at ease; set a stage for conversation and potential business show them around our company, especially the best part + give them an overview of our facilities and production methods take them to see places of cultural and historical interest/experience cultural events + offer us good opportunities to get to know each other better;give them more insight into our way of doing business;help encourage their busiess interest in china;have a chance to take in the local flavor
