廣告案例The Case for Advertising

      Money spent on advertising is money well spent. It assists a rapid distribution of goods at reasonable prices. It draws attention to new ideas and so helps enormously to raise standards ofliving. By helping to increase the demand for goods, it increases the number of workers needed to supply the goods and,therefore, provides employment. It helps to pay for many services.  Without advertisements, your daily newspaper would cost a dollar or more, the price of your television license would need to be doubled, and travel by bus would cost more.
     Perhaps most important of all, advertising helps to keep up the quality of the products and services you buy. No regular advertiser dare offer a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for ong; for the public has the good sense not to buy the poor uality article more than once. If I see an article advertised, it s the surest proof I know that the article does what is claimed for it, and that it is of good value.
     There is one more point I feel I ought to touch on. Recently, I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. This is hair-splitting. Of course advertising seeks to persuade. If it only gave information, advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
     lam prepared to make just one admission to the opponents of advertising. Not every advertisement is a good advertisements are silly. Some are pointless though not very many. Pick up the nearest magazine or newspaper and count the advertisements that really offend you. And then count the advertisements that, in some degree, interest you, or give you pleasure. And be honest!
標題：對於廣告（贊成廣告論案例）
內容：爲廣告案例
      錢在廣告上花的錢花得值。它有助於在合理的商品價格迅速分發。它提請注意新的想法，因此大大有助於提高水平ofliving。通過幫助增加對商品的需求，它增加了所需要的商品供應，因此，提供就業，工人數目。它幫助支付許多服務。沒有廣告，您的每日報紙將花費1美元或更多，你的電視許可價格將要增加一倍，並巴士旅行將花費更多。
     也許最重要的是，廣告有助於保持了產品和服務，您購買的質量。沒有正規的廣告客戶提供的產品不敢說沒有辜負他的廣告承諾。騙他可能通過誤導性的廣告，但有些人很少。他不會這樣做的翁，市民具有良好的意識，不要購買窮人uality第一次以上。如果我看到一個廣告條，它S的最可靠的證據，我知道做什麼文章是爲它聲稱，而且良好的價值。
     還有一點我覺得我應該談談。最近，我聽到一個知名電視個性宣佈，他反對的廣告是因爲它說服，而不是通知。這是吹毛求疵。當然，廣告的目的，是說服。如果只是給信息，廣告將是沉悶，沒有人會理會。但是，也許這就是著名的電視名人想要的。
     林準備用一個加入廣告的反對者。並非每個廣告是一個很好的廣告是愚蠢的。有些是毫無意義的，但不是很多。最近拿起報紙，雜誌或計數的廣告真正得罪你。然後計數的廣告，在一定程度上，興趣，或者讓你快樂。並誠實！