史上最年輕的億萬富翁?

Long before he steps on an NBA court, the projected No. 1 overall pick in June's NBA draft is expected to land a sneaker endorsement deal that will make him far richer than his first NBA contract will.
在錫安踏入NBA球場之前，這位狀元大熱就很有可能簽下一份價值遠超他的NBA新秀合同的球鞋代言合同。

In fact, many in the sneaker industry expect that Williamson's eventual deal will make him one of the three highest-paid rookie sneaker endorsers ever, joining the likes of LeBron James and Kevin Durant.
事實上，很多球鞋行業內部人士認爲，威廉姆森最終可能簽下與詹姆斯和杜蘭特一樣的天價新秀代言合同。

Like James, whose deal was done before the draft lottery that would eventually land him in Cleveland, Williamson is expected by industry insiders to have a deal inked before this year's May 14 draft lottery, as the major sneaker companies see Williamson as a potential marketing superstar regardless of which market he lands in.
就像詹姆斯在被克利夫蘭騎士選中之氣就簽完球鞋代言合同一樣，球鞋行業的內部人士認爲在今年5月14日的選秀日之前威廉姆斯會獲得一份簽名球鞋的合同，因爲主要的球鞋廠商都一致認爲他有着成爲超巨的潛力，會給公司帶來巨大的經濟收入。

For Williamson, the inclusion of a signature sneaker could be necessary to seal the deal. Only nine players in league history have had a signature shoe for their rookie season.
對威廉姆森而言，代言合同中需要要包含推出個人簽名球鞋的條款，他纔會簽下來。而在聯盟歷史上只有9名球員在新秀年就獲得了推出個人簽名球鞋的待遇。

Sonny Vaccaro，a forefather of the sports marketing world who originally worked for Nike decades ago, Vaccaro famously pushed to allot the brand's entire athlete budget toward signing Michael Jordan in 1984, for $500,000 per year.
Sonny Vaccaro，作爲體育市場的一位前輩，曾在耐克工作了10年之久。他最著名的操作就是推動耐克在1984年將所有用於其他代言球員的預算全部用在了簽下邁克爾喬丹上，合同的價格是每年50萬美金。

He then left for Adidas in the early 1990s, shifting his focus to the new landscape of prep-to-pro phenoms, signing Kobe Bryant and Tracy McGrady to deals with the Three Stripes before they'd ever played an NBA game.
隨後他在90年代早期前往阿迪達斯工作，並把注意力轉向了那些具有潛力的新秀身上。例如，在科比和麥迪一場NBA球賽都沒打的時候，他就代表阿迪達斯把他們錢了下來。

"In my lifetime, I think it's going to be the biggest bidding war ever done," said Sonny Vaccaro, "Sitting here at this age and watching 50 years of it, Zion has made me feel like it's 1984," said the 79-year-old Vaccaro. "I'm serious."
“在我的一生中，恐怕這將是我從爲有過的最大的競標戰爭。”Sonny Vaccaro說，“以他現在這個年齡來預測他50年後的樣子，錫安讓我覺得這就是1984年籤喬丹的樣子”79歲的Vaccaro說。“我是認真的。

Though James had three serious suitors and Durant had a battle between Nike and Adidas, Williamson could receive offers from as many as six brands, including Nike, Adidas, Under Armour, New Balance, Puma and Anta.
儘管當年勒布朗有多達三個品牌設法簽下他，杜蘭特也有耐克與阿迪兩家公司加以爭奪，但是現在，威廉姆森有多達6個品牌的出價，包括耐克，阿迪，安德瑪，新百倫，彪馬和安踏。

"What Michael did for Nike, Zion could do for somebody new," Vaccaro said. "What Steph Curry did for Under Armour — they weren't new, but they weren't there ... I would find a new way to make him America's child. I just think America loves Zion Williamson."
“邁克爾爲耐克做到的那些，錫安也同樣能爲別的新品牌做到，”Vaccaro說“就像史蒂芬庫裏爲安德瑪所做的——儘管當時安德瑪不算是個新牌子，但也不是大牌子。。。我會找到一個新的方式讓他成爲美國寵兒，我認爲美國會愛上這個孩子的。"

In China, sportswear brand Anta has been enjoying a great run with Curry's All-Star teammate Klay Thompson. Currently under a 10-year extension that could be worth up to $80 million, Thompson has been thrilled with the partnership. It has not only been lucrative, but also expanded his profile abroad.
在中國，著名體育品牌安踏成功運作了與庫裏的全明星隊友克萊湯普森的商業合作。最近安踏與湯普森簽下了一份10年價值8千萬的新合同價值，這讓湯普森對他的商業夥伴感到十分激動。這份合同不但價格合算，還有效地擴展了他的海外形象。

Signing Williamson would be a sharp departure from Anta's longstanding China-focused athlete strategy.
簽約威廉姆森將會與安踏長期以來關注國內球員的策略背道而馳。

Chinese brands have typically signed older players who have already achieved All-Star or championship status in the league, veterans whom fans are familiar with and follow.
中國的品牌通常會籤一些在聯盟已經獲得全明星地位或者總冠軍的老球員，那些被粉絲們熟悉並擁有大量擁躉的老兵。

According to sources, Williamson would be the exact player they'd love to sign for an opposite, new strategy: breaking through in the U.S.
消息源透露，威廉姆森是安踏非常想簽下的球員，爲了不同於以往的全新戰略：向美國進軍。