Burberry跳槽去蘋果的那個高管又跳去Airbnb了大綱

Angela Ahrendts, Apple’s former head of retail, is joining Airbnb’s board of directors. She is the second woman to join the board of the home-sharing company.
蘋果之前的零售總監Angela Ahrendts要加入愛彼迎的董事團隊。她是這家民宿服務服務公司的第二位女董事。

Ahrendts left Apple in April but shared few details about her departure. She has a deep background in the fashion industry. Before Apple, she was the CEO of Burberry and has worked for other major brands including Henry Bendel, Liz Claiborne, and Donna Karan International. At Apple, she spearheaded preordering and online sales for new products and gave Apple’s stores a more community feel.
在四月份離開蘋果公司以後Ahrendts透露了一些她離開的細節。她在時裝行業也有很深的根基。在加入蘋果以前她是巴寶莉的首席執行官，她還在一些大牌公司包括Henry Bendel, Liz Claiborne, 和 Donna Karan International工作過。在蘋果公司，她爲新產品帶頭做預售和線上銷售，給了蘋果商店更多的社區感覺。

Airbnb has cited Ahrendts’ “profound creativity” and a deep expertise on service as a reason for bringing her on.
愛彼迎稱Ahrendts“深入人心的創造力”在服務行業資深專業這些特質讓公司請她加入。

The home-sharing company is increasingly pushing into services itself. It now inspects some of the homes listed on its site and offers boutique hotel rooms to make customers feel more confident that they’ll have a good experience. It’s also built up a crop of activities called Experiences, some of which have been built especially for its platform. As it expands into more areas of travel, including perhaps flights and cars, the company will no doubt be looking for advice on how to think about the experience of these offerings.
這家民宿公司越來越注重自身的服務，現在他們在檢查網站上面列出的一些房屋，提供精品酒店客房，提供讓優質體驗讓客戶更加自信。它還建立了一系列稱爲經驗的活動，其中一些是專門爲其平臺建造的。延伸了旅遊的領域，包括飛機、汽車，這家公司在提供的產品體驗上無疑需要專業的意見。

Ahrendts is the third independent member on Airbnb’s board. She joins Ann Mather, who previously served as Pixar’s CFO and chaired the audit committees for both Alphabet and Netflix, as well as Ken Chenault, former CEO of American Express.
Ahrendts是愛彼迎董事會上的第三位獨立成員。還有Ann Mather之前是皮克斯公司的首席財務官，擔任Alphabet 和網飛公司的審計委員會主席以及Ken Chenault美國運通公司的首席執行官。

Airbnb CEO Brian Chesky has previously said he’s looking for board members who can help usher in Airbnb’s 21st-century vision, and that seems to be part of the impetus for hiring Ahrendts. He said via a statement, “Angela has a reputation for pushing brands to dream big, and she told me that’s exactly what she hopes to bring to Airbnb’s Board.”
愛彼迎的首席執行官Brian Chesky此前稱他要尋找董事會成員能夠開闢在Airbnb的21世紀願景，看起來這也是她僱傭Ahrendts的部分動機。他在一條生命中說“Angela能夠讓品牌做大因爲這點她名聲大噪，而且她也明確告訴我她希望把這優點帶到愛彼迎的董事會。”