德芙英文廣告語分析
廣告在人們的生活中越來越常見，成功的廣告可以讓我們一提想起該廣告，並且對此有熟悉感。下面是本站小編帶來的關於德芙英文廣告語分析的內容，歡迎閱讀!
It represents the lover of you: Valentine's skin that you feel smooth, shiny hair, is a lovely little princess little prince, the other wanted to protect you, you touch the move. Dove chocolate is a wonderful experience, shooting chocolate is a challenge. The advertising creative from the Delta high advertising, commissioned by the British senior director Michael Anderson led the production. The success of this commercial film is not only creative ideas, but also technical achievements; of course, less advanced special photographic equipment and technology to help. Because before you use a special camera, you see a rapid rotation of the chocolate sea, there is no magic at all, requires a wealth of imagination Caixing. The picture is inverted milk, the process is as simple as the usual milk down fast, when the photo-sonics lens capture, in order to show the beauty of slowly rotating movement; and very impressive Dove chocolate crown images, magicalThe charm is in this Taiwan 35 mm camera, 360 grid per second under high-speed, it shows its unique charm. These special equipment and techniques have played a magical effect in the entire filming process using 50 different materials, as is to show as Dove milk chocolate product itself, high-quality texture, through the picture to convey the characteristics of that product And the visual appeal, like to eat Dove milk chocolate experience as unforgettable. Effing Foods will premiere this new TV commercial in 12 major cities in China on November 4, 2001.
The TV film will be Dove milk chocolate charm and pure quality characterization was inquisitive. As its advertising language described in the "milk fragrant, silky feel" is so attractive. The unique creative and production of shooting skills, as will be the leading brand of milk chocolate with a new realm.
德芙英文廣告文案- milk fragrant, silky feel
Description:
From a sky flying birds began, the background music sounded, the camera turned to the balcony is reading a woman, a fashionable sexy white-collar women, male patrons of the terrace cafe's eyes have been falling on her, the woman took out the chocolate action Smooth, a piece into the mouth, the picture into a blend of milk and chocolate scene, and then close-up products, background music soft and comfortable highlights the delicate silky chocolate feel. Smooth silky feeling from the mouth continued to the side, brown light around the woman bare side of Xiangjian, and then wind the breeze in the stroked book page on the back of the hand, the last gently around the walk in the Male paternity, a woman's face a sweet smile, immersed in reading and Dove brought pleasure. Silk finally opened, the middle line of the word picture: pleasure moment, but also enjoy silk slippery. At the same time low, emotional monologue sounded: pleasure moment, more enjoy Durs silky. Compatibility: "Dove" ad "milk fragrant, silky feel", the delicate and smooth feeling of chocolate to describe with silk, silk texture and taste of pure chocolate analogy, imagine. Dove ad first "silk sense" Introduction, highlighting the delicate and smooth chocolate feeling. Rich, and enhance the advertising expression.
relationship:
The entire advertising picture screen simple, elegant color, gray light against the background of the rich chocolate, the plot is simple, but impressive. This advertising background music is also a lot of extra points in advertising, music, romantic atmosphere to make the protagonist to enjoy the pleasure of chocolate, the audience is accompanied by intoxicating music experience romantic life. Advertising is very interesting to show, giving the aesthetic feeling, so you think as long as eating a Dove, life will be more wonderful, can be reading time, it can be time to listen to music, "" with a product Quality of life linked to not only highlight the characteristics of the product also shows the fun of life.
Similarity:
Chocolate seems to have become people to pass the emotion, to enjoy the best moment to share. Love is a good thing, chocolate and flowers are now to become the symbol of love, the typical expression. See the chocolate people will think of tive relationship: Although the advertising is not known to the big star, but it uses the beauty of the contrary can reflect the beauty of advertising. In the sexy woman, attracted male waiter, no dialogue, but from beginning to end the traction between the two is very clear, like chocolate rich taste. Silky feeling, half refers to the taste of people, the other half is a comprehensive sensory experience when people eat chocolate, including the pleasant mood, ecstasy of the spiritual level of feelings. "Dove silky feeling" is a spiritual call, wake up the public positive taste Dove taste and spirit of the double enjoyment of interest.
Irrelevant:
The success of this commercials is not only creative ideas, but also technical achievements, of course, not less advanced special photographic equipment and technology to help. Because before you use a special camera, you see a rapid rotation of the chocolate sea, there is no
What the magic at all, the need for a wealth of imagination Caixing. The picture is inverted milk as usual milk down as simple as fast, when in the photo-sonics lens capture, in order to show the beauty of slowly rotating movement; and very exciting chocolate stirred the crown screen, the magic charm is In this 35 mm camera, 360-cell high-speed per second under the show its unique charm. These special equipment and techniques have played a magical effect in the entire filming process using 50 different materials, as is to show as Dove milk chocolate product itself, high-quality texture, through the picture to convey the characteristics of that product And the visual appeal, like to eat Dove milk chocolate experience as unforgettable.
德芙得英文廣告分析Dove chocolate is Mars company in China launched one of the series.1989 to enter the Chinese market, in 1995 to become the leading brand of Chinese chocolate. "Milk fragrant, silky feel" a classic advertising language, won the public favorite. Dove's silky fragrance not only represents the chocolate's "gold standard", has also become a new era of women's emotional endorsement exports.
Dove ads with the passage of time launched a series of ads to window articles and silk-based women articles. In a certain period of time to deepen consumer awareness and familiarity Dove, and no shortage of new ideas, to take a long-term average distribution strategy. Series of articles is consistent style show "enjoy silky." In the Dove ads repeat the most is a "longitudinal enjoy silky", with a brief concise summary of the essence of Dove chocolate "milk fragrant, silky feel, at the moment to do silk slippery", touch the taste buds, To give consumers a "silky feel" psychological experience. Dove advertising in the early stages of development, because of its in the international market has a high brand awareness, the beginning of the 2007 TV commercials, in an increasingly fierce market environment, the success of a stroke. 2007 CCTV prime-time broadcast every day Dove chocolate will be the latest TV ads "reading." Professional evaluation of it Dove milk chocolate charm and pure quality portrayed. Its unique creativity and production of shooting skills will Dove milk chocolate to a new realm. This is the production of advertising or continued Dove elegant temperament in the past, the protagonist or the use of beauty, beautiful screen, elegant music, bright colors, giving the overall first impression is unspeakable Shuxin. This year's Derv silky woman articles also emphasized the "vertical enjoy silky", most want consumers to experience its essence lies. Advertising guru Ogilvy said, "Do not sell goods, to sell the dream." Dove in this dream and sense of interpretation of their own brand.
2008 Dove advertising is deeply rooted in this year's advertising to take the window articles to "jewelry", "coffee" "fashion" these fragments of life so that the audience self-collage, forming a "petty bourgeoisie" symbol and fashion, aesthetic The mood of space. The whole picture is simple, elegant colors, black and white colors against the background of the rich chocolate, the plot is simple, but impressive. The background music of this ad is to create a romantic atmosphere. Although the ad is not known big stars, but it uses the beauty of the United States can reflect the le feel beautiful heart. In the world, chocolate seems to have become the people to pass emotion, enjoy the moment of choice for the best is a good thing, chocolate and flowers are now to become a symbol of the typical expression of love. See chocolate people will think of love, especially Valentine's Day Dove chocolate has become the first choice for Chinese men to send his girlfriend thing, like all the boyfriend that day to eat Dove's girl, the kind of sweet heart And warm.
德芙得英文廣告語Dove chocolate ad: milk fragrant, silky feel!
Dove chocolate has become the people to pass the emotion, to enjoy the best moment to share. However, into the mall, the face of an assortment of brands, consumers are difficult to choose. The face of too many choices, consumers are not just concerned about a box of candy, but the quality of the product how, taste how, taste. Dove just to meet the consumers of the whole box of chocolate can bring extraordinary experience. Dove chocolate is born for love. The story began in the 40s of last century, one day the Greek-American Leon to see his son is on the street,
Despite the safety hot pursuit of a truck selling ice cream in the back, out of concern for his son's safety, in order not to allow his son to buy an ice cream and run on the road, the Chicago candy shop owner decided to develop a quality chocolate ice cream. After a few months of product formulations continue to adjust and improve, the love and health of high-quality ice cream has finally come out, and was Leon named Dove. A launch on the critically acclaimed, like its consumers flocked to an endless stream. It is the tireless pursuit of quality improvement, it created a Dove chocolate mellow taste and silky smooth taste. Because of this, more and more people around the world fell in love with Dove chocolate. In the face of increasingly sophisticated consumers, Aifen food companies not only go all out to develop high-quality Dove milk chocolate, and innovation and change each year, hoping to give consumers a better experience, advertising is no exception. From last year's "listen to Dusi language", this year even more to the planning, to a unique creative and unique production technology to shoot, bring consumers new advertising --- swirl articles, feel like a new realm of silky feeling. When the deep, emotional narration, with the beautiful singing music, gradually lead to slowly rotating chocolate vortex, it has a silky texture, such as the spring-like smooth rhythm; this out-and-out vortex constantly rotating, plus Pure milk to join, add the wonderful combination of milk, like dancing a slow version of the jazz dance in general melodious and moving, it renders the wonderful feelings to attract you into a pure milk chocolate Chocolate Dove chocolate story is: you love me Dove chocolate on the packaging of the dove.
