春節聯歡晚會 Spring Festival Gala

The Spring Festival Gala has become an important part of the Chinese Lunar New Year celebration. Harmony and reunion are the two perennial themes. The program’s TV ratings have ranked first among China’s variety show programs. But it is difficult to cater to all audience’s tastes. Each year the gala hopes to incorporate new ideas. It has become a big challenge for CCTV. In recent years, local TV stations have begun to host their own variety shows, which have met the growing cultural needs of audiences. Another new type of show is the shanzhai (copycat) Spring Festival Gala Show. It is a live, unpolished performance.

“春節聯歡晚會”一直被視爲農曆新年慶祝活動中的一個重要組成部分。和諧、團聚是兩大主題。 “春晚”一直位居全國綜藝節目收視率之首。然而衆口難調。每年觀衆們都希望“春晚”能有所創新。它已成爲央視面臨的一個巨大挑戰。近年來，地方電視臺也紛紛開始推出自己的品牌綜藝節目，也滿足了觀衆日益增長的文化需求。另一種新型節目是 “山寨春晚”的出現。“山寨春晚”是生動、本色的表演。