京東關拍拍網爲打假 淘寶咋辦

閱讀提示:中文在上，對照英文在下

京東發佈公告稱，將在2015年底停止拍拍網服務，並在三個月的過渡期後，於2016年4月1日起徹底關閉拍拍網。京東表示，關閉拍拍網是因爲C2C模式中假貨現象無法杜絕。近年來公衆對網上平臺出售的假貨問題關注度一直很高，該如何改進這種局面，讓顧客放心網上購物？

China's online retailer will shut down the online customer-to-customer (C2C) platform in three months in order to fight fake lems with fake and poor-quAlity products sold online have attracted complaints from the public for years. What should be done?

顧客對顧客銷售模式是什麼?

What is C2C?

顧客對顧客（C2C）市場是一種使顧客間相互交流的創新方式，傳統市場的形式是企業對顧客的形式，也就是顧客前往賣家來購買物品或服務。在C2C市場，顧客能夠相互交易。其他類型的市場包括企業對企業（B2B）, 企業對消費者（B2C）。京東本身就是B2C平臺。

Customer to Customer(C2C) markets are innovativeways to allow customers to interact with each other，while traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In customer to customer markets, customers can sell these goods or services to each other. Other types of markets includebusiness to business(B2B) andbusiness to customer(B2C).

中國最大的C2C平臺是誰呢？當然是淘寶網。

The largest C2C platform in China is Taobao.

拍拍網之前由騰訊經營，但是在去年騰訊購買了京東15%的股份之後併入了京東。京東表示關閉拍拍網是在對抗其層出不窮的假冒僞劣產品背後的無奈之舉。

was previously operated by Tencent, but merged into after Tencent bought a 15 percent stake in last year. said the decision to close came after countless efforts to fight counterfeits on the C2C platform proved futile.

京東聲明它已經停止接受拍拍網的商家開店申請，並且其與已入駐商家的合約將在12月31日終止。

said it has stopped accepting merchant applications to open stores on Paipai and its contracts with existing merchants will terminate on Dec. 31.

爲什麼假冒僞劣產品充斥於C2C市場？

Why are fake goods rampant on C2C marketplaces?

京東解釋說這是因爲C2C的店主不必簽訂工商管理局的有關文件甚至可以逃避常規檢查。在C2C網站上販賣山寨產品的店主幾乎不必承擔任何後果。

said that merchants who open stores on C2C marketplaces do not need to file with the country's industry and commerce watchdogs and thus are not subject to thorough regulatory ing pirated products on C2C marketplace bears almost no repercussions for merchants.

京東的頭號對手阿里巴巴也曾面對過國際品牌和各大企業的抗議和訴訟，因爲淘寶網對於山寨產品總是網開一面。

's chief rival Alibaba has also faced protests and lawsuits from international brands and industry groups that alleged its C2C marketplace tolerates merchants selling counterfeits.

“假冒產品的範圍從在線到線下，涵蓋了酒類，化妝品和衣服，在中國十分普遍。”上海萬擎經濟諮詢公司的創始人盧振旺說道。

"The selling of fake goods online and off-line, ranging from liquor, cosmetics and clothing, is very common in China," Lu Zhenwang, founder of Shanghai Wanqing Commerce Consulting said.