爲什麼星巴克的咖啡那麼貴範例
Three parts to this question:
這個問題有三部分:Why is the cost structure of Starbucks high;
爲什麼星巴克這麼貴;Why are they able to charge such high prices;
爲什麼星巴克可以這麼貴;
And why do they choose to charge such high prices?
爲什麼星巴克要這麼貴?Regarding the cost structure, as others have pointed out, they have a high cost model for producing coffee beverages (and other products).
說到成本結構,像其他人指出的一樣,在他們的咖啡製造商業模型中很高的成本(他們也生產其他產品)。Principally, they are often located in high rent areas, and are optimized for service quality rather than cost-efficiency.
主要來講,它們經常開在租金很高的地段,而且使服務水平最佳化,而不是追求成本效益。Regarding how they are able to charge such high prices, it's largely a product of branding and convenience.
說到他們怎麼能要價這麼高,很大程度上是因爲這集品牌和便利於一身的產品。Though I wouldn't say they are out of line with other independent coffee shops, so the branding perhaps isn't even that marginally important, other than attracting customer volume.
雖然我不會說他們和其他非連鎖咖啡店有多不一樣,所以最重要的是吸引消費者,相比之下品牌不是那麼重要了。Regarding why they choose to charge such high prices ... because they can.
至於爲什麼他們選擇要價這麼高..因爲他們可以要得這麼高。