BEC閱讀精選練習題及答案
如果大家在備考bec的時候發現閱讀常常會丟分的話，除了尋找一下原因，還要多做一些練習題，下面小編給大家帶來BEC閱讀精選練習題及答案，希望對你有幫助。
BEC閱讀精選練習題
THE ART OF PERSUASION
'Let me send you our brochure' is probably the most commonly used phrase in business. But all too often, it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, 'Who will the brochure be sent to?' 'What do we want to achieve with it?' The truth is that a brochure has usually been produced for no other reason than that the competition has one.
However, with a little research, it often transpires that what the client wants is a mixture: part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely found. Having said that, the budget is likely to be finite. There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these. The other requirements will have to be met in a different way. After all, introducing the company's product range to new customers by mail is a different task from selling a new season's collection to existing customers.
The second task is to get the content right. In 95 per cent of cases, a company will hire a designer to oversee the layout, so the final product looks stylish, interesting and professional; but they don't get a copywriter or someone with the right expertise to produce the text, or at least tidy it up - and this shows. A bigger failing is to produce a brochure that is not customer focused. Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from you.
Instead, thousands of brochures start with a history lesson, 'Founded in 1987, we have been selling our products .. I can assure you that customers are never going to say to themselves, 'They've been around for 20 years - I'll buy from them.' It's not how long you've been in business that counts, it's what you've done in that time. The important point to get across at the beginning is that you have a good track record. Once this has been established, the rest of the brochure should aim to convince customers that your products are the best on the market.
It is helpful with content to get inside the customer's head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits that potential customers would gain from doing business with you, for example, product quality, breadth of range, expertise of staff and so on. But remember that it is not enough just to state these; in order to persuade, they need to be spelt out. One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you, rather than it simply being a set of suppliers' photographs with your name on the front.
At the design stage, there are many production features that can distinguish your brochure from the run of the mill. You may think that things like cutouts or pop-ups will do this for you and thus make you stand out, or you may think they just look like designer whims that add cost. Go through all the options in detail. One of them might be that all-important magical ingredient.
13 What point does the writer make about brochures in the first paragraph?
A Customer expectations of them are too high.
B They ought to be more straightforward in design.
C Insufficient thought tends to go into producing them.
D Companies should ensure they use them more widely.
14 The writer's advice to companies in the second paragraph is to
A produce a brochure to advertise new product lines.
B use a brochure to extend the customer base.
C accept that a brochure cannot fulfil every objective.
D aim to get a bigger budget allocation for producing brochures.
15 In the third paragraph, which of the following does the writer say would improve the majority of brochures?
A better language and expression
B better overall appearance
C more up-to-date content
D more product information
16 In the introduction to a brochure, the writer advises companies to focus on
A their understanding of the business environment.
B the range of products they offer.
C their unique market position.
D the reputation they have built up.
17 When discussing brochure content in the fifth paragraph, the writer reminds companies to
A consider old customers as well as new ones.
B provide support for the claims they make.
C avoid using their own photographs.
D include details of quality certification.
18 What does 'run of the mill' in line 67 mean?
A eye-catching
B complicated
C stylish
D ordinary
BEC閱讀精選練習題答案
《The art of persuasion》，勸說的藝術。這裏的勸說(persuasion)帶點廣告的意思，是指怎麼樣設計廣告手冊(brochure)才能吸引顧客，也就是勸顧客掏錢購買產品。
第一段引出話題，說廣告手冊常常設計得不合理，會把客戶弄糊塗，從而結束客戶的諮詢。很多企業並沒有思考一些關鍵性的問題，比如想通過廣告手冊達到什麼目的。通常企業設計廣告手冊的原因是競爭對手擁有它。
13題問第一段中作者對廣告手冊所做的觀點是什麼。答案是後面幾句：businesses fail to ask themselves critical questions like….企業沒有問自己一些關鍵性的問題。從這段話可以看出，作者認爲企業在設計廣告手冊時的考慮是不周全的，沒有進行深入思考。所以答案是C：設計他們時考慮得並不充分。A不對，沒有提到客戶的期望，只是說廣告手冊可能會把客戶弄糊塗。B也不對，第一段並沒有提到design的問題。D在原文中也沒有提到。這題稍微需要理解和概括。
第二段是講廣告手冊設計時的一些考量。開頭先說客戶需要的廣告手冊是一個混合體，很難找到。而往往客戶手冊的預算是有限的，所以設計時不可能滿足所有的市場需要，應該優先考慮最關鍵的部分。
14題問作者在第二段中對公司的建議是什麼。原文說的很明白：There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these.不可能滿足所有的市場需要，所以優先考慮最關鍵的部分，其他的需要用另外的方式來滿足。理解了內容不難選出答案是C：接受一個廣告手冊不可能滿足所有目標的事實。
第三段緊接着第二段所說的首要任務(first task)，提出了次要任務(second task)：把廣告手冊的內容找準。在95%的情況下，公司會僱人好好設計廣告手冊，但是卻不會找有相關技能的廣告文字撰稿人制作內容，或者至少給收拾下。還有一個更大的失敗之處在於製作出的廣告手冊不是以客戶爲中心的。廣告手冊應該涉及到客戶感興趣的領域，集中在從你那購買所能獲得的好處上。
15題問作者在第三段說怎麼樣纔可以改善大部分的廣告手冊。根據前面的內容概括，很顯然答案在A和D之間。選A是根據題幹中的the majority of brochures來的，原文中提到In 95 per cent of cases, a company will hire a designer to oversee the layout….. but they don't get a copywriter or someone with the right expertise to produce the text.在95%的情況下公司只注重設計而不注重表述內容，這裏的95 per cent of cases可以對應the majority of brochures。get a copywriter or someone with the right expertise to produce the text，找一個有相關技能的廣告文字撰稿人來製作文字，也就是A所說的更好的語言和表達。
第四段說明了廣告手冊剛剛誕生時的一些情況。客戶更看重的不是企業所存在的時間，而是企業的名聲和所幹的實事。所以在廣告手冊的起步階段，最重要的是企業要擁有一個良好的業績記錄。一旦這些建立起來了，廣告手冊就可以致力於讓客戶相信你的產品是市場上最好的。
16題問在廣告手冊的引進階段，作者對公司們的建議是什麼。原文很明確：The important point to get across at the beginning is that you have a good track record.。通過這一階段最重要的是你必須有一個良好的業績記錄。也就是D選項所說的公司要注重他們所建立起來的名聲。其他幾個選項都沒有提到。第五段說的是廣告手冊內容的一些注意事項。內容中要包含與你做生意時可能獲得的一些好處。公司要對手冊上的聲明做詳細說明。還可能引用現存客戶的一些建議。這些可以使得廣告手冊顯得很個人化，而不是堆砌供應商的照片然後把自己的名字印在最前面。
17題問第五段對廣告手冊內容的討論中，作者的建議是什麼。答案是原文的這麼一句：it is not enough just to state these; in order to persuade, they need to be spelt out。僅僅只是聲明是不夠的，爲了可以說服，他們需要被詳細說明。也就是B選項所說的爲所做的聲明提供支持。A和D沒有提到，C不對，不是說避免使用他們的照片，而是說不能僅僅只呈上他們的照片，還要有別的東西，比如客戶的建議。
最後一段是說的設計階段的注意事項，需要具備哪些特徵才能讓你的廣告手冊脫穎而出。18題要聯繫上下文進行理解，原文是說“there are many production features that can distinguish your brochure from the run of the mill.”有很多生產特徵能讓你的廣告手冊區別於其他的，後文有一個make you stand out，理解這裏的含義，就是要和普通的一般的廣告手冊相區分。所以選擇ordinary。
幾個疑似生詞：
transpire：When it transpires that something is the case, people discover that it is the case. 爲人所知
spell something out：to explain something clearly and in detail
e.g:The report spelled out in detail what the implications were for teacher training.
track record:all the past achievements, successes or failures of a person or an organization 業績記錄
商務英語考試(高級)高頻詞彙解析:job satisfaction
1. job satisfaction 工作滿足感
例句：The position is badly paid but it gives lots of job satisfaction.
這一職位報酬很低，但是給人很大的滿足感。
2. job prospects 就業前景
例句：就業前景好壞很大程度上取決於面試技巧。
Your job prospects are largely dependent on your interview skills.
opportunity 就業機會
例句：Job opportunity in Ireland are greater than in many other European countries .
愛爾蘭提供的就業機會比歐洲許多其他國家都多。
4. job sharing 輪崗制、工作分攤制
例句：Job sharing is introduced to allow partners to share the same position .
實行工作分攤制使一份工作可由多人分擔。
5. job title 工作職務
例句：Please write your name、address and job title on this form.
請在表格上填寫你的姓名、地址和職務。
6. keyboard skills 打字技能
例句：On his CV he calls he has good keyboard skills.
在履歷表中他提到自己具有熟練鍵盤操作技能。
7. keep-fit market 保健市場
例句：Growth in the keep-fit market was good for sales of energy drinks and Diet drinks.
保健市場的興旺，有利於高能量飲料及健怡飲料的銷售。
8. keyboarder 錄入員、鍵盤操作員
例句：She was employed as a keyboarder.
她被僱用當錄入員。
9. key pal 鍵友，以電子函件的方式進行交流的夥伴。隨着電子函件的普及，將有越來越多的傳統筆友演化爲鍵友，因爲人們不再用筆，而是靠敲擊鍵盤進行書信來往。
10. keynote speaker 主題發言人、大會發言人
例句：He was invited to be the keynote speaker at the international management conference.
他受到邀請在國際管理大會上作主題發言。
BEC高級閱讀應試指南
一、搭配題：抓住中心和基本點
5篇100字左右的小短文，8個選項，選擇出各個選項屬於哪篇短文論述的內容。這部分主要是考查考生迅速找出短文MainIdea的能力。正確的做題方法是先讀提示第一句，把握5篇短文共同論述的大致範圍。然後直接閱讀短文。閱讀的時候，用筆在考卷上劃出“一箇中心，兩個基本點”。“一箇中心”指短文的中心思想MainIdea。“兩個基本點”是除MainIdea以外重要的、十分特殊的論點。從5篇短文中找出15個左右的考點，解題的速度可大大提高。
二、句子填空題：弄清邏輯上的銜接
這部分對我國考生而言有很高的難度，因爲它考查了中國人說話寫文章最缺少嚴密的邏輯性。西文，尤其是商務文章極其講究邏輯的縝密性，中心思想明確，意羣(段)之間有清晰的邏輯關係，句與句之間緊密相連。知道了這樣的思維差異，在解題時便有了方向：通過各種銜接手段來解題。詞彙的銜接、語法的銜接，最重要的是邏輯上的銜接。其實，任何兩句話之間的邏輯關係不外乎兩種情況：不是順着意思講下去(順接)就是意思發生了轉折(逆接)。判斷空格前後句之間的順逆接關係，再尋找正確的選項解題就容易多了。平時考生在做閱讀訓練的時候要特別注意句子之間的邏輯關係。
三、閱讀理解題：跳躍式閱讀
這部分其實是前兩部分的綜合。在讀文章時只需抓住文章和各段的MainIdea即可，有較強閱讀能力的考生儘可能地快速讀出句子之間的邏輯關係，而細節內容一律略去。用這種“跳躍式閱讀法”效果很好。解題時，學生要放鬆心態，因爲題目不難，只是在做一個“定位+同義詞、近義詞”遊戲罷了。值得注意的是這部分與四六級及考研閱讀理解題不同，BEC閱讀理解題目不能過細地去推敲，正確選項一般都是原句+改寫。
四、完型填空題：習慣用法結合語境
考點詞彙一般不是商務術語，是四級以下的普通詞彙。大多題目較容易，有個別題目較難。學生應該從搭配、習慣用法結合語境的方法解題。不過，想在此部分得滿分是極難的。考生不要輕信自己的語感，這種感覺可能是錯覺，真正的語感是以長期積累的實力爲基礎的。
五、語法題：牢記BEC知識點
沒有必要去把語法知識詳細完全地進行復習，而只需將BEC經常考覈的知識點簡要地總結並牢記在大腦裏就可以了。BEC語法題歷年考試所涉及的語法點十分有限。“名稱記不清，記憶像猩猩”———牢記住考點語法名稱，完全可以在這兩部分獲得滿分。
