原汁原味商務英語播客 第48課:說服之建立需求

Welcome to the second in this three-part Business English Pod series on presenting your ideas presuasively.
歡迎收聽三節系列商務英語播客的第二節：如何讓你的觀點更有說服力。

Last time we heard a bad example and a good example of persuasion. Then we covered the first step of the Monroe Sequence: We learned that to be persuasive, you first need to get the audience’s attention by establishing the relevance of the topic. We also talked about how it’s extremely important to relate your proposal directly to your audience’s needs.
上節課，我們聽了說服事例的一個好例子和一個壞例子。我們學習了“門羅序列”說服法的第一步：你首先要通過關聯話題吸引聽衆的注意力。我們也談到了將提議直接和觀衆的需要聯繫起來是十分重要的。

In today’s show, we will be continuing on that theme by looking in detail at the second step in the Monroe Sequence, the need step. This is where you demonstrate to the audience that there is a serious problem with the current situation. This prepares them psychologically to accept your solution.
在今天的學習中，我們要詳細學習門羅序列”說服法的第一步：建立需要。在這個步驟你需要向觀衆證明當前的狀況有嚴重的問題。這樣會使他們有心理準備來接受你的解決辦法。

Let’s continue listening to the good example of persuasion that we started last time. Remember, Steve has just gotten his audience’s attention by pointing out the amount of money that Swift loses every year due to turnover. He has also posed a problem: How can we reverse the trend and turn the situation around?
我們繼續來聽下說服法中的好例子，記住：Steve 通過指出Swift因爲成交量每年損失的錢而引起了聽衆的注意。他也提出了問題：我們應當如何改變這種狀況而扭轉趨勢？

Listening Questions:
1. What’s the highest temperature in the welding room?
2. What does Steve present first – the problem or the solution?
3. What kind of strategies does Steve use to paint a vivid picture of the need for his solution?