如何利用社交媒體讓事業更上一層樓？試試這四步

Social media can be a welcome distraction from the daily grind of the office, but it can also be a useful tool for advancing your career — if you know how to use it.

社交媒體可以讓你從日常工作中分心，但它也可以成爲你事業發展的有用工具——如果你知道如何使用它的話。

That doesn't just mean listing your resume on LinkedIn and or liking the same interests as your boss on Facebook.

這不僅僅意味着你要在LinkedIn上列出你的簡歷，或者在Facebook上和你的老闆有同樣的興趣。

These days, making sure your social media profile looks and sounds professional is just the "first step," according to social media management platform Hootsuite. But using it to build "a professional brand" could be what sets you apart.

社交媒體管理平臺Hootsuite稱，如今，確保你的社交媒體簡介看起來和聽起來很專業只是“第一步”。但用它來打造“一個專業品牌”可能會讓你與衆不同。

That can be achieved in four simple steps.

試試下面這四步，教你輕鬆脫穎而出。

First of all, identify a niche that you want to own as a professional and start creating content to showcase it.

首先，你要確定作爲一個職場人士，你想讓自己擁有什麼特質，然後要建立什麼內容，如何展示這個特質。

"This should be where your expertise lies, or the direction that you want to take your career."

“這應該是你的特長，或者你未來職業發展方向。”

Expert advised frequently talking to industry leaders and forming opinions on "hot button topics" impacting your industry. That will not only make you more knowledgeable about your subject area, but also help you to stand out from your peers.

專家建議經常與行業領袖交談，並就影響你所在行業的“熱門話題”形成自己的意見。這不僅會讓你更瞭解你的主題領域，還能幫助你脫穎而出。

Secondly, make it easy for people to follow you by coming up with a content calendar.

其次，通過建立“內容日曆”吸引人們的關注。

Ideally, you should share posts regularly enough that people look out for them, but not so often that you risk flooding their feed.

理想情況下，你應該經常分享你的文章，讓人們去關注他們，但不要太經常地發佈文章，否則就會失去吸引力。

"This could take the form of an interesting news article, short commentary on breaking news or your own thought-leadership opinion pieces."

“這可以是一篇有趣的新聞文章、對突發新聞的簡短評論，或者你自己的思意見和想法。” 

Next, be sure to share your work across various social media platforms.

接下來，一定要在各種社交媒體平臺上分享你的作品。

Not only will that allow you to target your different networks, but it will also help you expand your reach and engage with new audiences.

這不僅能讓你吸引不同網絡平臺用戶的注意，還能幫助你擴大你的影響力，吸引新的觀衆。

If your content aligns with your organization, it may also be willing to share it, so "keep your options open."

如果你的內容與你的公司相關，它也可能願意分享它，所以“給自己多些選擇空間”吧。

Finally, don't forget that social media is about being social.

最後，別忘了社交媒體是關於社交的。

"Feel free to engage with people's content, share their own thought-leadership pieces, and react to people engaging with you."

“你可以自由地與他人分享和交流，分享他們的作品，並積極回覆那些與你接觸的人。。”

"This is a crucial step in building your own network as it will help you reach out to networks outside of your own."

“這是建立你自己的網絡的關鍵一步，因爲它將幫助你接觸到你自身之外的網絡。”