如何寫商業計劃書概述

尋找資金有竅門,惟有好的商業計劃書。從本期開始,將每月推出“如何撰寫商業計劃書”。 書寫好的商業計劃書的過程是一個艱苦的過程。你可以通過這個過程更詳細、更真實地瞭解本企業的運作過程,對企業的各個階段的發展計劃更加了如指掌,對企業未來的發展成竹在胸。

概述是整個商業計劃的第一部分，相當於整個商業計劃的濃縮，使整個商業計劃的精華所在。一般將概述放在最後書寫，頁數應控制在2頁以內。

　　概述應包括的基本內容有：

企業的宗旨，例如：

In 2007, ABC Corporation was created to...

Now, ABC Corporation is at a point where…

背景介紹，例如：

For many years people have…

The condition of the industry today is such that…

產品或服務及市場競爭情況，例如：

We have just completed the development of S30 – a novel and proprietary construction tool compared to competitive products, our S30 can…

企業目標，例如：

Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we…

管理團隊和管理組織，例如：

Our management team consists of 5 men and women whose backgrounds consist of 10 years of marketing with…

市場策略，例如：

The fundamental thrust of our marketing strategy consists of…

財務狀況和計劃，例如：

In 5 years we will have… and our investors will be able to…

結論，例如：

ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the…